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Google does a great job of sharing information. In the Think with Google You Tubes they have some very valuable content about how we as consumers behave based on 250,000 purchases. They have id...
/blog/google-recommendations-for-behaviours-that-...
Wotking within a 5 step process makes marketing easier to understand and implement. Linkedin has created a research paper that investigated with over 3700 b2b marketers across 9 industries what...
/blog/5-keys-of-marketing-growth
I have just returned from 1 month overseas and the much needed break has given me a chance to see how others live, open my eyes to new ideas and a fresh perspective. While traveling in other coun...
/blog/video-is-the-new-tv
Facebook posts work like a newsletter platform. Everytime you post people who have liked or followed your Page can see the post. This is true for both your Facebook business Page and your I...
/blog/facebook-advertising-101
Right now, particularly in Melbourne, life for business is very tough. You might not even be able to continue to trade, for reasons beyond your control. Here are some key marketing tips that may ...
/blog/10-marketing-tips-to-assist-your-business-s...
I know that my son who is a teenager never watches TV. He is on his phone or ipad or computer watching You Tube mostly. He is not alone. You cannot talk to someone under 25 who doesn't watch...
/blog/traditional-tv-is-dead---as-you-tube-takes-...
Empowered by almost instant access to information, we are spending more time doing online research to inform our purchase decisions.Across nearly every industry, we are spending more time using ...
/blog/understanding-your-customer-s-journey
Chances are if you are a small business your marketing software looks something like this. You are likely to have the following:  Email Marketing to communicate with your cust...
/blog/affordable-marketing-software-for-small-bus...
Companies that do robust marketing grow faster Bullseye Marketing did some research which showed that those companies that marketed themselves grew up to 5 times faster than those who didn...
/blog/get-the-fundamentals-of-marketing-right
Business Chicks has this great content around Mobile Marketing I wanted to share. In today's fast-paced world, we're using our mobile phones to transact more than ever before. Don...
/blog/mobile-marketing--what-you-need-to-know
We now are spending more on our marketing technology than anything else. Learn more on the Gartner Blog If you nee to audit your martech stack to determine, not only the marketing tools your...
/blog/marketing-software
Do you understand your value propostion? I find that this is a big stumbling block for many clients. This video is really great in terms of assisting you understand what a value proposition is. ...
/blog/do-you-understand-your-value-proposition-
Barbie has been an iconic brand for over 40 years but in the last 5 years they have lost their way. They had a value proposition that just didn't meet the buyers expectations any more. ...
/blog/the-barbie-story---what-to-do-when-your-bra...
Online reviews have gathered importance as more of us do our researching and shopping online. The opinion of our peers holds more weight than that salesperson and so now it is a no-brainer to ch...
/blog/the-power-of-online-reviews
While the term "customer centricity" has been interpreted in many ways, at its core, it's the idea that businesses provide customers with an exceptional journey. This, in turn, inc...
/blog/focus-on-your-best-customers

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