Marketing that feels right to your customers — and actually works for your business.
MacInnis Marketing helps small businesses across Melbourne and Australia build marketing that's strategic, practical, and genuinely human. From clear strategy and content through to email, AI systems, and outsourced support — we help you stop guessing and start connecting.
Not sure what’s missing in your marketing? Let's talk → or Take the scorecard → Marketing System Score
Get a personalised score, practical next steps, and the right resource or support recommendation.
Our mission is simple: to make marketing accessible, effective, and tailored to your unique needs. With over 2 decades of experience working with over 500 small businesses, we understand your challenges—and know how to solve them.
Our Ideal Client
Need a plan? → Start with a strategy
Need consistent support? → Outsourced marketing
Want to use AI properly? → AI marketing systems
Not sure where to start? → Take the free marketing scorecard
Best for service-based small businesses who want more than tactics — they want a system that works.
What makes MacInnis Marketing different
This business was built on a simple belief: if all things are equal between you and your competitor, what makes you the better alternative? The answer is almost always how you made people feel.
That's not soft thinking. It's the sharpest competitive advantage most small businesses never fully use.
What MacInnis Marketing helps with
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Strategic roadmaps customised to your business goals.
Practical, step-by-step guidance for achieving measurable success.
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Engaging campaigns designed to nurture leads and drive sales.
Expertise in tools like MailChimp, Klaviyo or alike to streamline your email marketing.
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Creative content and scheduling to build your brand online.
Strategies to grow your audience and boost engagement. (not vanity metrics).
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Learn the skills to manage your own marketing confidently.
Personalised training for you or your team, in-person or online.
We train on MailChimp, Canva, website updates and social media tools.
Our sister company Small Biz Prompt Shop trains on Ai and prompting.
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From content creation to analytics, we manage it all.
Flexible services that adapt to your evolving needs.
Packages for outsourcing are available.
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Turn your marketing strategy into a working AI assistant.
We design custom GPTs trained on your brand voice, services, FAQs and processes — so you can generate content, respond to enquiries and streamline tasks instantly.
Workflow and automations to make your markeitng easier and time efficient is where we shine!
Built in partnership with our sister company, Small Biz Prompt Shop, this service transforms strategy into a practical, intelligent tool inside your business.
Smarter systems. Less manual work. More momentum.
Frequently asked questions
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No — Melbourne-based, Australia-wide. And yes, the Zoom era means geography rarely gets in the way of good strategy.
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Yes. Support can include strategy, hands-on implementation, training, and ongoing marketing coordination.
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Not in the traditional sense. Think of it as senior marketing thinking on a practical, small-business scale — without agency overhead or handoff culture.
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Yes. MacInnis Marketing and Small Biz Prompt Shop work together to help small businesses use AI strategically — not randomly. There's a real difference.
What working together can look like
With over 20 years of experience, Dan has worked for major corporations and small businesses. She knows a thing or two about marketing and how to get the best bang for your marketing buck!
"If all things are equal between you and your competitor, what makes you the better alternative? I believe it is the way you made them feel."
Dan MacInnis — MacInnis Marketing
Dan MacInnis - Small Business Customer Centric Marketing
Podcast - Customer Centric Marketing
What makes you different from every other marketing consultant
Most consultants focus on tactics: more posts, better ads, smarter funnels. I work at the level of felt experience — what people feel when they interact with a brand, work for it, or tell someone else about it. That is a service design approach, not a marketing tactics approach. It is rarer, deeper, and significantly more valuable for the kinds of businesses I serve.
Marketing Blog
We’re obsessed with helping you reach your full potential.
