Melbourne · Australia-Wide
Strategic marketing that puts people first.
25 years of experience helping small businesses get more of the right customers — with strategy, email, content, and AI that actually work together.
Business Specialists
The businesses that win aren't the ones with the biggest budgets.
They're the ones who make their customers feel something — and then build smart systems to do it consistently.
After 25 years working with small businesses across Australia, that conclusion is unavoidable. Most businesses are brilliant at what they do. Marketing is the part that gets complicated — too much noise, too many tools, and advice written for someone else's business.
MacInnis Marketing is built differently. We find what makes your business genuinely worth choosing, build messaging that connects with the right people, and create the emails, content, and social that bring them in consistently.
Then we put technology to work. Not because it's trendy — because the right tools, used properly, mean you spend less time on admin and more time on what matters.
Strategy First
Clear goals, the right audience, and a plan that makes sense for your business — before anything is built or written.
Humanise the Message
Marketing that sounds like you, speaks to real people, and creates the kind of connection that earns trust.
Automate the Right Things
AI and systems that remove repetitive work — not personality. Technology that serves your strategy, not the other way around.
Measure What Matters
Clear reporting on what's working, what's not, and what to do next — not vanity metrics for the sake of it.
Practical support across the full marketing mix.
Marketing Strategy
Strategic roadmaps built for your business goals. Practical, step-by-step guidance for measurable growth — not generic templates.
Email Campaigns
Engaging campaigns that nurture leads and drive sales. Mailchimp, Klaviyo, and more — done properly.
Content & Social
Creative content and scheduling that builds your brand — strategies to grow engagement, not just follower numbers.
AI & Custom GPTs
Turn your marketing strategy into a working AI assistant — trained on your brand voice, FAQs, and processes.
Training & Workshops
Practical training for you or your team — Mailchimp, Canva, social tools, and AI prompting through Small Biz Prompt Shop.
Full Marketing Support
From content to analytics — flexible packages for outsourcing that adapt to your evolving needs and budget.
Choose your door.
MacInnis Marketing
Experienced, hands-on marketing support — strategy, content, email, and AI-powered systems built and run for you.
- 1Strategic Service Design Sprint — 90 min. Map the real problem, design the fix, build a roadmap.
- 2Delivered within 48 hours — session summary, priorities, and clear next steps.
- 3Execution done for you — email, social, websites, content. Ongoing or project-based.
Small Biz Prompt Shop
The AI tools, prompts, and training to market your own business with confidence — no agency required.
- 1AI Build Session — 60 min. Pick one workflow, tool, or system. Build it together.
- 2Leave with something real — a prompt library, lead tool, or workflow you can use.
- 3Extend if needed — more sessions, prompt packs, or a full build project.
Not sure which is right for you? Answer 3 questions and find out →
Is your marketing actually working?
Take the free Marketing System Score — a 5-minute diagnostic that shows you exactly where the gaps are.
Service businesses who want more than tactics. They want a system that works.
- Small businesses with scattered, reactive marketing
- Owners who need strategy plus follow-through — not just advice
- Teams that want practical AI support, not a tech science project
- Businesses that need better content, emails, lead flow, and systems
- People who are good at what they do but not sure how to communicate it
"The businesses that win aren't the ones with the biggest budgets. They're the ones who make their customers feel something."Dan MacInnis — MacInnis Marketing
If all things are equal between you and your competitor, what makes you the better alternative? The answer is almost always how you made people feel. That's not soft thinking. It's the sharpest competitive advantage most small businesses never fully use.
Australian
Marketing Institute
Meet Dan MacInnis.
Dan MacInnis is a Melbourne-based marketing strategist and Fellow of the Australian Marketing Institute with 25 years of experience working with small businesses across Australia.
She runs MacInnis Marketing and Small Biz Prompt Shop — two businesses built around the same belief: that the competitive advantage for small businesses is how they make their customers feel.
Not agency fluff. Not recycled templates. Practical strategy, real execution, and a genuine understanding of what it takes to grow a small business with limited time and resources.
Quick answers.
Do you only work with Melbourne businesses?
No — Melbourne-based, Australia-wide. The Zoom era means geography rarely gets in the way of good strategy.
Do you do the work as well as the strategy?
Yes. Support includes strategy, hands-on implementation, training, and ongoing marketing coordination — whatever your business needs.
Are you a full-service agency?
Not in the traditional sense. Think senior marketing thinking on a practical, small-business scale — without agency overhead or handoff culture.
Can you help us use AI in our marketing?
Yes. MacInnis Marketing and Small Biz Prompt Shop work together to help small businesses use AI strategically — not randomly. There's a real difference.
Practical marketing thinking.
Marketing Consultants
What Does a Marketing Consultant Actually Do? (And How to Know If You Need One)
A straight-talking breakdown of what to expect, what they deliver, and how to know if it's the right move for your business.
Read More →
AI for Small Business · Claude Cowork
How Marketers Are Actually Using Claude Cowork
The most promising use isn't replacing strategy or creativity. It's removing the tedious stitching work that sits around those things.
Read More →
Lead Generation · Website
Why Lead Tools Work Better Than Brochure-Style Websites
Learn why interactive lead tools convert better than brochure sites — and how small businesses can get one built for them.
Read More →