About Dan MacInnis

View Danielle MacInnis's profile on LinkedIn

Meet Dan - the leading authority on customer-centric marketing

Dan's superpowers are...insight and empathy!

Dan has the ability to understand your customers and provide solutions to their problems, so you can provide real value. Insight is a superpower that helps you empathize with customers, identify their struggles, and help them succeed. Creating a compelling value proposition is the key to a great business and makes marketing easy and this starts with understanding customer needs. Dan has just been engaged a second time to present for the Dept of Industry and Science a roadshow around Australia around how to create a compelling value proposition, so she knows her stuff! 

Humble beginnings

Even as a little kid I have always shown empathy for others. I was the sensitive child that would cry at Little House on the Prairie. From an early age I've had the ability to understand people's emotional responses and the reasons for why they were feeling that way. Little did I know that these attributes would one day form the backbone of my own business....

Customer-centric marketing a truly innovative approach

As an adult I still believe that there's nothing more important than the way we feel. Unsurprisingly, this empathy for the customer has proven to be my biggest asset in my professional career. I started out working for big corporates like Hewlett-Packard, Delfin, McDonalds, and Telstra but soon became frustrated by red tape impeding practical marketing efforts to attract customers.

Using both my super powers customer empathy and insight I created a truly innovative approach to marketing strategy called the Simple Marketing System. MacInnis Marketing was born soon after in 2006. I love working with Small Medium Businessess (SMBs) because they are nimble, fast acting, closer to the customer and have a competitive advantage in this new marketing arena.

My secret sauce remains powerfully simple: understanding a person's point of view to create meaningful marketing. What do I mean by meaningful? Marketing that creates a relationship between a customer, employee, and company that is more than the service itself. Now that's something truly special.

My wholehearted mission

As the CEO of a service-based business you probably feel overwhelmed and lost when it comes to marketing. I can understand and empathise with this you but most importantly I can help.

I've made it my wholehearted mission to help CEOs just like you by implementing a customer-centric marketing system that is transformative. I do this by;

  • Utilising my twenty years of sales and marketing expertise
  • Being an independent marketing consultant and being honest
  • Ensuring the best ideas are actioned so they make a real difference to your bottom line.

It's this insight, marketing genius, and actionability that makes MacInnis Marketing the standout choice for your small business. Just ask our clients.

Whether it is marketing outsourcing, marketing coaching or building that end to end sales and marketing system, I am a flexible marketing resource that works with your needs.

My professional achievements

Along the way I've added the following skills;

  • Certified Practicing Marketer with the AMI
  • Certified Social Media Expert with Hubspot
  • Expert journalist with Ezine Articles, Flying Solo, Australia Businesswomen Network, Women's Network Australia, and The Customer Collective
  • Expert facilitator for creating awesome teams with 360 facilitation certification
  • Sought-after mentor with the Australian Women Mentoring Network
  • Founder of Brain Jam, an online mentoring and coaching forum for marketing students
  • Prolific thought leadership creator running a regular podcast on small-business marketing and publishing free small-business marketing training

My core beliefs

I strongly believe in the following;

  • Act fast
  • Be open to learning
  • Be extraordinary
  • Live simply, love lavishly
  • See things for the first time like a child
  • I want to be the difference so it is up to me
  • Today is the most precious thing I have so I can't waste a moment
  • Finally, there's nothing that a chai latte can't fix! 

What do you believe? What's your story and what do you want to achieve? I'd love to connect and discuss how I might be able to assist you. 




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We engaged Dan as part of a team to improve our marketing strategy in order to increase our presence in a number of key verticals. Working with Dan has been great as she has a wealth of marketing r...

Scott Penno, Allied Telesis

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