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Even though I didn't go to the Taylor Swift concert, I felt the vibe and connected to her brand because of the Swifties and the excitement created last week in Melbourne. In fact, on Saturday, wanti...
/blog/building-a-tribe-of-swifties
Markeitng Trends for 2017 from Smart Insights     ...
/blog/marketing-trends-for-2017
We know what these days we are sharing our attention with multiple devices or screens. It begs the question which type of reader are you? Are you the Skimmer, Sponge or socialite? Face it ...
/blog/personality-and-content
This is an exerpt taken from The Seventh Era of Marketing blog.   While most business leaders admit the importance of customer experience, few understand what it takes to become a l...
/blog/customer-experience-stats-you-need-to-know
How do you stack up? Autopilot has just released a study about how the best performing marketers achieve their results. What Makes a High Performing Marketer?
Throughout this report, w...
/blog/what-makes-a-high-performing-marketer-
Christmas, a time of giving Christmas is a great time to leverage as a marketer. There are lots of opportunities to give back to your clients and just say thank you for your business. It is ...
/blog/christmas-as-a-marketing-opportunity
What are the predictions in marketing for 2017.  Marketo have some great insights that I wanted to share. Top trends: 1. Customer centric marketing 2. New generation of marketin...
/blog/marketing-predictions
There are a lot of marketeing plans that you can easily down load from the web and populate. The best plans will ask you some key questions and to answer these you really need to do some researc...
/blog/3-minute-plan--best-three-templates
When you have established a series of blogs that establishes you as an authority on a topic it is time to distribute your content on other sites. Guest blogging is an ideal way to share your con...
/blog/guest-blogging
Here is a great video about start ups Gown Town  Loan Dolphin and Pocketbook App. Well worth a watch. Key take away Tips: 1. Seek Support 2. Test your idea 3....
/blog/start-up-business
Many companies face a fundamental problem: there is a sizeable and growing gap between what they offer and what their customers actually value. This value gap leads to lost sales, lower profits,...
/blog/value-proposition---true-value
Digital technology is transforming how we shop, and almost every way we communicate. As we embrace digital technology, retailers need to adapt to this behaviour. The traditional department-s...
/blog/bricks-v-clicks
There are so many advice givers out there that it is hard to know who to listen too. I like to listen to those who have proven their theories and built a successful company. Below is the finding...
/blog/the-fastest-growing-b2b-companies
John DiJulius is an international consultant and best selling author of two books. Works with world class companies like The Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestle, Marriott Hotel, PwC...
/blog/customer-service-mindset
Marketers understand how important that a strong brand is to a firms growth but for financial firms linking the brand to financial bottom line  makes them stand up and take notice! Th...
/blog/how-important-is-brand-to-finance-firms-

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