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Small business now have email software but which is the best one to use? PC Magazine did a list of some of the best email marketing software for 2021 but I have some different opinions. The best e...
/blog/the-best-email-software-for-small-business
Marketing training that is easy to do for small businesses is sometimes hard to find. I found a great training session that I wanted to share with you and it is FREE. SkillShare.com has a gr...
/blog/marketing-training-online
"Like the tree that falls in the forest but no-one can hear, if you aren't found in search you don't really exist.But you won't be a success on social networks if you don't ...
/blog/content-creation-for-smb
It has come to my attention that in small business there is a misconception about what a marketing consultant actually does? Maybe this is in part because many people believe marketing is just...
/blog/what-a-marketing-consultant-does
Yesterday I was listening to the I love Marketing Podcast and heard Cameron Herold explain a Vivid Vision. It was such a great explanation of how important it is to create an inspiring picture o...
/blog/vivid-vision
Tim Pethick CEO of Nudie Juice has some good lessons in marketing for us all: For decades marketers have known "consumers have become more discerning" yet they treat them the same way...
/blog/marketing-lessons-from-tim-pethick
The new sales navigator from LinkedIn is a must have prospecting and connecting tool for B2B sales and marketing people. This webinar from Ideal is a great intro as to how to use some of the bas...
/blog/linkedin-sales-navigator---how-to-use-it
At the first meeting with a small business one of the questions I ask is where is their database of clients and prospects. The usual response is it is in an excel document, in MYOB or in outlook...
/blog/it-s-time-to-move-from-excel-to-a-crm
Facebook advertising has been something that I have not really fully investigated but this weekend I locked away myself (with the flu) and decided to do some investigating! The profiling and...
/blog/facebook-advertising--does-it-work-for-smal...
For small businesses looking to learn in a visual way, there are a couple of good TV shows that I have found that give great case studies and examples we can call learn from.   1. S...
/blog/small-business-tv-resources
Marketing has changed so rapidly over the last 5 years and along with that is a whole new vocab. You could be execused if you didn't know what a bounce rate was,  CTA , above the fold, ...
/blog/marketing-terms-got-you-confused-
The most successful marketers measure what they do and they know how the marketing activities are impacting the revenue. They not only get leads into the funnel, they  nurture them through ...
/blog/checklist-for-hiring-a-marketing-consultant
One of the commitments I make each month is to read a marketing or business novel. There are hepas of them on the web now that you can read online or listen two via Audible. Here are my list...
/blog/great-free-marketing-e-books
I have been putting together some content plans for clients and have 5 great tools I want to share. 1. MindMesiter Mind Map - Using this tool you can plan your strategy, distribution, productio...
/blog/5-must-have-content-tools
For sometime now I have been a big fan of the Strategyzer tools for creating a blueprint approach to a business plan on a page for clients. Putting on one page your busienss model using the Busi...
/blog/tool-to-create-a-customer-centric-business-...

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