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|1. Great free marketing e-books|
One of the commitments I make each month is to read a marketing or business novel. There are hepas of them on the web now that you can read online or listen two via Audible.
Here are my list...|
|2. Checklist for hiring a marketing consultant|
The most successful marketers measure what they do and they know how the marketing activities are impacting the revenue. They not only get leads into the funnel, they nurture them through ...|
|3. Marketing Terms got you confused?|
Marketing has changed so rapidly over the last 5 years and along with that is a whole new vocab. You could be execused if you didn't know what a bounce rate was, CTA , above the fold, ...|
|4. 5 Must Have Content Tools|
I have been putting together some content plans for clients and have 5 great tools I want to share.
1. MindMesiter Mind Map - Using this tool you can plan your strategy, distribution, productio...|
|5. Tool to create a customer centric business model|
For sometime now I have been a big fan of the Strategyzer tools for creating a blueprint approach to a business plan on a page for clients. Putting on one page your busienss model using the Busi...|
|7. Marketing Training Online|
Marketing training that is easy to do for small businesses is sometimes hard to find. I found a great training session that I wanted to share with you and it is FREE.
SkillShare.com has a gr...|
|8. Small Business TV resources|
For small businesses looking to learn in a visual way, there are a couple of good TV shows that I have found that give great case studies and examples we can call learn from.
|9. Facebook advertising, does it work for small businesses?|
Facebook advertising has been something that I have not really fully investigated but this weekend I locked away myself (with the flu) and decided to do some investigating!
The profiling and...|
|10. What a marketing consultant does|
It has come to my attention that in small business there is a misconception about what a marketing consultant actually does? Maybe this is in part because many people believe marketing is just...|
|11. Content creation for SMB|
"Like the tree that falls in the forest but no-one can hear, if you aren't found in search you don't really exist.But you won't be a success on social networks if you don't ...|
|12. Vivid Vision|
Yesterday I was listening to the I love Marketing Podcast and heard Cameron Herold explain a Vivid Vision. It was such a great explanation of how important it is to create an inspiring picture o...|
|13. Marketing lessons from Tim Pethick|
|Tim Pethick CEO of Nudie Juice has some good lessons in marketing for us all:
For decades marketers have known "consumers have become more discerning" yet they treat them the same way...|
|14. It's time to move from excel to a CRM|
At the first meeting with a small business one of the questions I ask is where is their database of clients and prospects. The usual response is it is in an excel document, in MYOB or in outlook...|
|15. LinkedIn Sales Navigator - how to use it|
The new sales navigator from LinkedIn is a must have prospecting and connecting tool for B2B sales and marketing people. This webinar from Ideal is a great intro as to how to use some of the bas...|