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Having a giving mentality turns out not only to be a feel good habit but a profitable one as well. This Go Giver book tells a story of Joe and how putting value and others at the centre of his d...
/blog/give-to-get
Customers expectations have changed.  You are not just competing with your closest competitors anymore, you are competing with your customers total journey throughout their day. Every exper...
/blog/the-customer-experience-as-a-competitive-ad...
So what is remarketing? That is what I hear from a number of small businesses. Remarketing is targeting those people who have already visited your website that may not have finished an actio...
/blog/what-is-remarketing-
I was recently sent these tools by Katrina and I thought this was worth sharing. It is over 100 small business marketing tools. ...
/blog/great-marketing-tools
This is a great presentation by Jay Baer about being useful based on his book You Tility. Simply by being helpful you can attract the right prospects to your business rather than spending thousa...
/blog/being-useful--is-attraction-marketing
I was on the plane last week and was reading a great article by Lillian Tong called The UX factor. The article was in the Virgin Inflight Magazine but the basic concept was about the way custome...
/blog/the-ux-factor
A key test that any small business can do to check whether their website passes the 8 second mircowave test (how long a visitor views your site) is to follow these tips: 1. Is it clear to a ...
/blog/a-five-step-web-audit
This week I interviewed best selling author, international speaker and consultant Tema Frank. Tema has over three decades of experience in business and marketing strategy, usability testing and ...
/blog/people-shock-an-interview-author-tema-frank
Carolyn from Connect Marketing did a recent survey of small businesses with some interesting results. TAKE OUR SURVEY NOW - See how you compare. The survey highlighted that 89% of small busines...
/blog/no-marketing-plan--you-are-not-alone
Most small business owners know they need a marketing budget, but most would agree with the old cliché "I know that half my advertising is wasted, but I don't know which half"....
/blog/marketing-plan-in-a-few-steps
By now you are probably up to date with the social media tools if you are reading this blog, ie twitter, facebook, Linked In, etc but have you considered monitoring the conversation others are ha...
/blog/how-to-listen-online
Searching for the best SEO tools is something that a small business struggles with. There is such a gap in the information of what to look for and to know which is the best tool to use for: ...
/blog/the-best-seo-tools-for-small-business
The way a employee behaves directly affects the customer experience. We have all had the Julie Roberts shopping experience. Employee engagement is critical in retaining talent and ensuring the b...
/blog/employee-engagement-a-key-to-marketing-the-...
The marketing mix has become enormous with the new digital landscape. So how do small business owners decide what they need as part of their marketing tactics? My top must haves: 1. Webs...
/blog/marketing-mix
Read or Listen, it can be a great way to up skill quickly. Nothing is more important than taking a break over the holiday season. I often find it hard to completely stop. You spend so much o...
/blog/use-the-down-time-to-up-skill

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