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Social Media Is the New Search: How Australians Use YouTube, LinkedIn & Instagram to Find What They NeedSocial media platforms are no longer just for sharing holiday snaps or job update...
/blog/hree-in-five-australians-now-use-social-med...
Adwords is a difficult changing landscape to manage. Many small businesses avoid it because it is complicated. Others over invest without really knowing if it is really working well as a lead ge...
/blog/adwords-tools-for-small-business
Marketers understand how important that a strong brand is to a firms growth but for financial firms linking the brand to financial bottom line  makes them stand up and take notice! Th...
/blog/how-important-is-brand-to-finance-firms-
With more than half of businesses failing in the first five years of operation having a changing communication landscape is another point of failure for SMEs. WIth so many balls in the air small...
/blog/why-digital-marketing-is-not-working-for-sme
Inmail in LinkedIn is a great way to connect with your ideal customers.  Here are some top tips of how to use this sales tool InMail Best Practices Tips for increasing respo...
/blog/inmail-linkedin-best-practices
Ideally, before you plan a marketing campaign, you have a marketing plan for your business.The marketing plan is your master plan for marketing your small business. It provides the full picture ...
/blog/5-key-rules-of-marketing-campaigns

How do we get the attention of the new consumeer? I really liked this inforgraphic from LookbookHQ

/blog/loss-of-attention
We all love our mums! Mother's Day is a brilliant opportunity for retailers to get on the band wagon and promote their offering. It is also an opportunity for service based businesses ...
/blog/mother-s-day-marketing
Some of my clients use me as a business coach to bounce ideas around. I love this sort of work because I find it so valuable myself. Being a business owner is always challenging and having insig...
/blog/a-virtual-business-coach
As a small business you might be wondering does social media marketing work? Here is some interesting research that explains how it works. It is all about cultivating relationships. Infact socia...
/blog/does-social-media-marketing-work-
Content Marketing can be made easy  There are lots of tips and tricks out there to make your marketing easier. Here are some of my top hints or tools you should use. 1. Google Alert...
/blog/content-marketing-can-be-made-easy-with-the...
There are so many advice givers out there that it is hard to know who to listen too. I like to listen to those who have proven their theories and built a successful company. Below is the finding...
/blog/the-fastest-growing-b2b-companies
Great podcast on google analytics and social media. Now Google is going to be able to track you on different devices via remarketing codes from May 15th. Google Optimise allows you to do...
/blog/social-media-and-google-analytics
/blog/customer-centric-presentation
What are the metrics that really matter for a small business? Is it web traffic, retweets? Facebook like? These are often referred to as vanity metrics. The real numbers that matter a the custom...
/blog/vanity-metrics-don-t-matter--measure-what-i...

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