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I was recently sent these tools by Katrina and I thought this was worth sharing. It is over 100 small business marketing tools. ...
/blog/great-marketing-tools
So what is remarketing? That is what I hear from a number of small businesses. Remarketing is targeting those people who have already visited your website that may not have finished an actio...
/blog/what-is-remarketing-
This is a great presentation by Jay Baer about being useful based on his book You Tility. Simply by being helpful you can attract the right prospects to your business rather than spending thousa...
/blog/being-useful--is-attraction-marketing
The way a employee behaves directly affects the customer experience. We have all had the Julie Roberts shopping experience. Employee engagement is critical in retaining talent and ensuring the b...
/blog/employee-engagement-a-key-to-marketing-the-...
The marketing mix has become enormous with the new digital landscape. So how do small business owners decide what they need as part of their marketing tactics? My top must haves: 1. Webs...
/blog/marketing-mix
Having a giving mentality turns out not only to be a feel good habit but a profitable one as well. This Go Giver book tells a story of Joe and how putting value and others at the centre of his d...
/blog/give-to-get
Customers expectations have changed.  You are not just competing with your closest competitors anymore, you are competing with your customers total journey throughout their day. Every exper...
/blog/the-customer-experience-as-a-competitive-ad...
By now you are probably up to date with the social media tools if you are reading this blog, ie twitter, facebook, Linked In, etc but have you considered monitoring the conversation others are h...
/blog/how-to-listen-online
Searching for the best SEO tools is something that a small business struggles with. There is such a gap in the information of what to look for and to know which is the best tool to use for: ...
/blog/the-best-seo-tools-for-small-business
A key test that any small business can do to check whether their website passes the 8 second mircowave test (how long a visitor views your site) is to follow these tips: 1. Is it clear to a ...
/blog/a-five-step-web-audit
I was on the plane last week and was reading a great article by Lillian Tong called The UX factor. The article was in the Virgin Inflight Magazine but the basic concept was about the way custome...
/blog/the-ux-factor
Facebook has become a social hub for nearly every segment to check out what friends and family are doing with over 1 Billion users world wide. What makes this a great marketing tool is that it i...
/blog/facebook-advertising
These days most businesses understand that they need to understand more about their customers and the customer journey. That is the path that the customer takes to find you, try your service or ...
/blog/have-you-mapped-your-customer-s-journey-
To make the most of 2016 you really need to start planning now. I have created a planning template to get you started.  Over the summer break when you have some down time is the perfect tim...
/blog/marketing-plan-for-2016
Moving from product to customer focused It is a common place to find a business all wrapped up in its product or service. Sure most of you are aware that the customer is your bread and butte...
/blog/moving-from-product-focused-to-customer-foc...

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