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Right now it seems like all expenses are going up and running a small business can be stressful at the best of times but when it looks like we are heading into a tight money market, it places even ...
/blog/how-to-save-money-as-a-small-business
For small businesses looking to learn in a visual way, there are a couple of good TV shows that I have found that give great case studies and examples we can call learn from.   1. S...
/blog/small-business-tv-resources
We know what these days we are sharing our attention with multiple devices or screens. It begs the question which type of reader are you? Are you the Skimmer, Sponge or socialite? Face it ...
/blog/personality-and-content
Kabbage.com has this great resource. 40 great small business tools. I thought it was worth sharing with you. Check out there other hot resources here. What information or knowledge do you have...
/blog/how-to-create-a-lead-magnet
Here is a great video about start ups Gown Town  Loan Dolphin and Pocketbook App. Well worth a watch. Key take away Tips: 1. Seek Support 2. Test your idea 3....
/blog/start-up-business
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively i...
/blog/zombie-loyalists
Here is an interview I did with Lyn  Hunsaker around customer experience. Lynn Hunsaker interview on Customer Experience from Danielle Macinnis on Vimeo. ...
/blog/lyn-hunsaker-a-customer-experience
I have been assisting clients set up a media page lately so they can control the quality of the images and the text that is used when they are quoted. As I was doing my research I came across th...
/blog/how-to-create-a-press-kit-in-minutes
How do businesses grow? McKinsey and McKinsey recently released a new paper on How growth champions create new value. This paper is essentially about creating value propositions.   ...
/blog/growth-strategies
"Like the tree that falls in the forest but no-one can hear, if you aren't found in search you don't really exist.But you won't be a success on social networks if you don't ...
/blog/content-creation-for-smb
It has come to my attention that in small business there is a misconception about what a marketing consultant actually does? Maybe this is in part because many people believe marketing is just...
/blog/what-a-marketing-consultant-does
Yesterday I was listening to the I love Marketing Podcast and heard Cameron Herold explain a Vivid Vision. It was such a great explanation of how important it is to create an inspiring picture o...
/blog/vivid-vision
Tim Pethick CEO of Nudie Juice has some good lessons in marketing for us all: For decades marketers have known "consumers have become more discerning" yet they treat them the same way...
/blog/marketing-lessons-from-tim-pethick
The new sales navigator from LinkedIn is a must have prospecting and connecting tool for B2B sales and marketing people. This webinar from Ideal is a great intro as to how to use some of the bas...
/blog/linkedin-sales-navigator---how-to-use-it
At the first meeting with a small business one of the questions I ask is where is their database of clients and prospects. The usual response is it is in an excel document, in MYOB or in outlook...
/blog/it-s-time-to-move-from-excel-to-a-crm

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