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The way a employee behaves directly affects the customer experience. We have all had the Julie Roberts shopping experience. Employee engagement is critical in retaining talent and ensuring the b...
/blog/employee-engagement-a-key-to-marketing-the-...
This is a great presentation by Jay Baer about being useful based on his book You Tility. Simply by being helpful you can attract the right prospects to your business rather than spending thousa...
/blog/being-useful--is-attraction-marketing
The marketing mix has become enormous with the new digital landscape. So how do small business owners decide what they need as part of their marketing tactics? My top must haves: 1. Webs...
/blog/marketing-mix
Facebook has become a social hub for nearly every segment to check out what friends and family are doing with over 1 Billion users world wide. What makes this a great marketing tool is that it i...
/blog/facebook-advertising
These days most businesses understand that they need to understand more about their customers and the customer journey. That is the path that the customer takes to find you, try your service or ...
/blog/have-you-mapped-your-customer-s-journey-
I was recently sent these tools by Katrina and I thought this was worth sharing. It is over 100 small business marketing tools. ...
/blog/great-marketing-tools
So what is remarketing? That is what I hear from a number of small businesses. Remarketing is targeting those people who have already visited your website that may not have finished an actio...
/blog/what-is-remarketing-
A key test that any small business can do to check whether their website passes the 8 second mircowave test (how long a visitor views your site) is to follow these tips: 1. Is it clear to a ...
/blog/a-five-step-web-audit
I was on the plane last week and was reading a great article by Lillian Tong called The UX factor. The article was in the Virgin Inflight Magazine but the basic concept was about the way custome...
/blog/the-ux-factor
Customers expectations have changed.  You are not just competing with your closest competitors anymore, you are competing with your customers total journey throughout their day. Every exper...
/blog/the-customer-experience-as-a-competitive-ad...
Having a giving mentality turns out not only to be a feel good habit but a profitable one as well. This Go Giver book tells a story of Joe and how putting value and others at the centre of his d...
/blog/give-to-get
Inbound marketing is the way of attracting customers to your business. It is earning the right to have an ongoing conversation. I really like this infographic from visually as it steps through t...
/blog/inbound-marketing
81% of people choose
brands based on what
their friends (not agencies) said Story telling is so important as consumers care about the how not just the what of your product or servic...
/blog/story-telling-is-a-key-marketing-strategy
As as small business the world of online marketing can be overwhelming, so when we see a shortcut it can be very attractive. Target Internet have done a brilliant wrap up and review of most of t...
/blog/seo-tools-review
This week I was named a finalist for Flying Solo's Marketing Marverick Award in 2015. It was really nice to be recognised for what I do all day (just about every day) with small businesses. ...
/blog/being-rewarded-and-recognised-feels-good-

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