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For sometime now I have been a big fan of the Strategyzer tools for creating a blueprint approach to a business plan on a page for clients. Putting on one page your busienss model using the Busi...
/blog/tool-to-create-a-customer-centric-business-...
I have been putting together some content plans for clients and have 5 great tools I want to share. 1. MindMesiter Mind Map - Using this tool you can plan your strategy, distribution, productio...
/blog/5-must-have-content-tools
Marketing training that is easy to do for small businesses is sometimes hard to find. I found a great training session that I wanted to share with you and it is FREE. SkillShare.com has a gr...
/blog/marketing-training-online
Planning your content is very important. What isn't planned isn't done. Here is a list of some great free editorial calendars   ...
/blog/content-strategy-that-is-organised-and-achi...
Squiz have done a great research project on 645 marketing and IT professionals see the future of digital in 2016. As the marketing technology landscape evolves so is the opportunity for le...
/blog/goals-for-digital-marketing-2016
To use LinkedIn really well you need to ensure that your profile is optimised. Here is a short video I made to assist you set up your profile. Setting up your LinkedIn profile ...
/blog/linkedin-optimised
One of the commitments I make each month is to read a marketing or business novel. There are hepas of them on the web now that you can read online or listen two via Audible. Here are my list...
/blog/great-free-marketing-e-books
The most successful marketers measure what they do and they know how the marketing activities are impacting the revenue. They not only get leads into the funnel, they  nurture them through ...
/blog/checklist-for-hiring-a-marketing-consultant
The new sales navigator from LinkedIn is a must have prospecting and connecting tool for B2B sales and marketing people. This webinar from Ideal is a great intro as to how to use some of the bas...
/blog/linkedin-sales-navigator---how-to-use-it
Tim Pethick CEO of Nudie Juice has some good lessons in marketing for us all: For decades marketers have known "consumers have become more discerning" yet they treat them the same way...
/blog/marketing-lessons-from-tim-pethick
At the first meeting with a small business one of the questions I ask is where is their database of clients and prospects. The usual response is it is in an excel document, in MYOB or in outlook...
/blog/it-s-time-to-move-from-excel-to-a-crm
Facebook advertising has been something that I have not really fully investigated but this weekend I locked away myself (with the flu) and decided to do some investigating! The profiling and...
/blog/facebook-advertising--does-it-work-for-smal...
Marketing has changed so rapidly over the last 5 years and along with that is a whole new vocab. You could be execused if you didn't know what a bounce rate was,  CTA , above the fold, ...
/blog/marketing-terms-got-you-confused-
For small businesses looking to learn in a visual way, there are a couple of good TV shows that I have found that give great case studies and examples we can call learn from.   1. S...
/blog/small-business-tv-resources
Being a company that stands for something goes beyond the product or service. It is embeeded in your culture and the "Way we do things here." Getting that systemof beliefs or values ri...
/blog/living-your-brand-from-the-inside-out

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