Start here · Melbourne · Australia-wide
Start with the right question, not the wrong project.
Most businesses come to me asking for a website, a campaign or an AI tool. Often the real problem sits one step earlier. A free discovery call works out what you actually need. Then I recommend one path, with my reasons, and give you a fixed price before anything begins.
25 years in marketing · Fellow of the Australian Marketing Institute · 500+ businesses · Rated 4.9 from 40+ Google reviews
Busy marketing, unclear results.
- There is plenty of marketing activity, but nothing is joined up and nothing is clearly working.
- You have been quoted for a website or an ad campaign and want a second opinion before you spend.
- An agency once handed you a strategy and disappeared.
- Your marketing feels slow and scattered, and you are not sure where to start.
- You know something is wrong, but you cannot put your finger on what.
One call. One clear path.
Four steps. One clear answer.
- Before we talkI look at your website, Google profile, socials and main competitors, so the call starts with your business, not a sales pitch.
- The callSeven things: your 12 month goal, your customer and what they search for, what is working now, your proof, who signs off, budget and timing, and who you compete with.
- One recommendationNot a menu of options. One path, and why.
- A fixed price, in writingNothing starts until you say yes in writing.
Six ways I can help.
- Strategy Project →The marketing is busy but not working, or you are moving into a new market.
- Website builds and edits →The website is the bottleneck, and you already know who you are for.
- Email marketing →You have a list and you are not using it.
- Lead generation →People visit the site, but too few become enquiries.
- Ongoing marketing →You know what needs doing. You do not have the hours.
- AI for your business →Enquiries, follow-ups and reports depend on one person remembering.
If you need strategy and a website, strategy comes first. Building a site before your positioning is set means paying for it twice.
One call. One clear next step.
Free, no obligation, and you leave with at least one useful idea.
Straight answers.
Who does marketing consulting for small business in Melbourne?
MacInnis Marketing is a Melbourne marketing consultancy for established small and medium businesses, working across Australia. It is run by Dan MacInnis, a Fellow of the Australian Marketing Institute with 25 years in marketing and more than 500 businesses helped. The work starts with strategy, through a fixed-fee Strategy Project, then the website, email marketing, lead generation, ongoing marketing and AI systems that run on it. Rated 4.9 from 40+ Google reviews.
My marketing feels slow and scattered. Where do I start?
Start by stopping, not adding. Scattered marketing is usually a missing strategy showing up as busywork: too many channels and nobody deciding what matters.
Before you add a tool or a campaign, answer three questions. Which customer do you most want more of? What are they asking right before they buy? Which one thing you do now actually brings them in? Then cut whatever you cannot link to the answers.
If you cannot answer those quickly, that is the problem to fix first. The Strategy Project has an Action plan option built for this: what to fix, in what order, and the first 90 days.
Can I hire you for a one-off project?
Yes. Most work starts as a single fixed-fee project with a clear end date, and there is no obligation to continue. The most common is the Strategy Project: ten consulting days over six weeks, finishing in a written plan and a 90 minute leadership session that ends in decisions. Website builds and edits, email setups and lead tools are also quoted as one-off projects after a free discovery call.
Is the discovery call really free?
Yes. You will leave with at least one useful idea whether we work together or not.
Do I need to know what I need before we talk?
No. Working that out is the point of the call.
What happens after the call?
You get a written recommendation and a fixed price. If it is not the right fit, I will say so.