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Strategic Marketing Guide

Before you start to build a content plan or ad campaign you really need a plan so that these tactics work together towards your goal. Sometimes, this is in a market where the best tactic is building a list of potential customers (like the travel industry during the pandemic), and sometimes, it is around attracting the right customer ready to buy now. 

We have put together this list of resources that we think you will find useful when planning your Marketing Strategy. 

Tools to Plan

Here are our best tools for planning your marketing strategy:

Developing your why

Understanding your why is a key part of your business. Here are some tools and resources.

Your Ideal Customer

Working with the right customer is so critical to growing your business. To ensure this we have a few tools that you can use.


Competitor and Audience Analysis

Analysing your target market and competitors is a key part of any marketing strategy. Here are some tools to help you with this.

Budget and Tracking

You have to track what you are doing to make better marketing decisions. The great thing about marketing is that you can track most things. Here are some resources for tracking.


Download the Ultimate Marketing Guide for Small Business