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The Importance of a Style Guide

Posted by Danielle MacInnis on 15 August 2019
The Importance of a Style Guide

A Style Guide is a document that show the key elements of your brand. This usually include:

  • Logo style
  • Font
  • Colours to be used (Pantone numbers) Adobe Color CC
  • Templates for word documents
  • Social Media Headers and Footers
  • Infographics
  • Icons
  • Advertisements
  • Merchandise
  • Signage
  • Commentary on the brand story
  • Brands vision and values

Prices for a Style Guide can range from a few hundred to hundreds of thousands.

Here are some examples done by Graphic Designers we work with.

Whole Medicine Style Guide

















The most important rule of branding is to be consistent. Be consistent in communicating your brand message, in the products and services you provide, in every interaction with your customers, and also in the visuals that represent your brand.

With consistency in the design elements of every image, the visual connection to your brand will become stronger and more memorable.

Why do I need one?

Your brand style guide communicates your business' design standards to your whole team, your graphic designer, copy writers, photographers, web developers just to name a few.  Your brand style guide will give a strong framework to use as a starting point for creating 'on brand' documents and collateral.

If your looking to start a new brand or refresh an existing one, talk to us and let's make sure we get your story and images right.


Danielle MacInnisAuthor:Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via:TwitterLinkedIn
Tags:Brand Strategy

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