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| 331. Influencer marketing | | Here is an article that I was featured in as an expert in Influencer marketing.
https://blog.ainfluencer.com/danielle-macinnis/ Here is the entire booklet as a resource
https://blog.ainfluence... | | /blog/influencer-marketing |
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| 332. What skills does a marketer need to succeed in 2021? | |
What skills does a marketer need in 2021 to succeed. The CMO research highlights the key skills and behaviours. It is not a surprise to me that customer journey mapping and segmentation are at th... | | /blog/what-does-a-marketer-need-to-succeed-in-2021 |
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| 333. How to Build a list of ideal customers | |
Your prospect list is probably one of the most important asset of your whole marketing. Building a list of customers can come in many shapes and forms from buying a list, cold calling and co... | | /blog/how-to-build-a-list-of-ideal-customers |
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| 334. Facebook made easy in 10 steps | |
There are 1.6 billion people on Facebook and so it makes sense to be there if you have a consumer business, however many small businesses are not sure what they are doing and so are scared to inv... | | /blog/facebook-made-easy |
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| 335. 5 Christmas Freebies for Marketing | |
I am always on the look out for free Christmas tools we can use for marketing. Here are my top 5.
1. Templates for email campaigns - there are a couple of great sites which have great Christmas... | | /blog/christmas-freebies-for-marketing |
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| 336. The value proposition made easy | |
The value of a product or service can be hard for some business owners to articulate. I always find the easiest way is to ask, why and then why, and then why. The three whys usually tease out the... | | /blog/the-value-proposition-made-easy |
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| 337. Marketing Retainer Fees and Options | | As a customer centric marketing company, we pride ourselves on constantly listening to our customers. We have found that some consultants lock clients into a retainer for services and don't con... | | /blog/retainer-fees-and-options |
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| 339. New Beauty / Wellness Website built with customers in mind | |
Today Edible Beauty Australia launches their new website and I couldn't be happier. This has been a long term collaboration between the owner, designer, copywriter, web developer and MacInni... | | /blog/new-website-built-with-customers-in-mind |
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| 340. Customer insights | |
For those of you who haven't watched the Netflix show The Social Dilemma I encourage you too. It explores how Facebook, Google and others have collected immense information about us and how t... | | /blog/customer-insights |
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| 341. Marketing training made easy | |
Right now businesses all over Melbourne are doing it tough. I understand. It is hard to take control over much of the business environment right now with many shopfrornts still shut and limited f... | | /blog/kickstart-you-marketing-with-business-grant... |
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| 342. Key marketing dates for sales promotions till January 2021 | | With less than 10 weeks till Christmas businesses should be crazy busy trying to prepare for a on and offline shopping frenzy. Businesses have to try and make up some of the lost sales especially i... | | /blog/key-marketing-dates-for-sales-promotions-ti... |
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| 343. The new protein snack market | | Walking the supermarket aisles have any of you notice the increase volume of protein snacks! It is like the have taken over.
"Value-added snacks that are being fortified with protein and cla... | | /blog/the-new-protein-snack-market |
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| 344. How to hit the ground running in 2021 | |
Are you ready?
According to industry experts, rethinking readiness comes down to five things: gathering relevant insights with the right tools, embracing automation, being data-driven, prioriti... | | /blog/how-to-hit-the-ground-running-in-2021 |
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| 345. The Power of storytelling | |
Pippa developed her hobby into her full time business. Squeak Design really is an inspiring story and this video shows the power of story telling in developing your brand. Squeak is a fashion, ac... | | /blog/power-of-storytelling |
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