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Here is an article that I was featured in as an expert in Influencer marketing. https://blog.ainfluencer.com/danielle-macinnis/ Here is the entire booklet as a resource https://blog.ainfluence...
/blog/influencer-marketing
There is a shifting mood of pandemic-weary consumers. It has been a testing time a navigate talent shortages, supply chain disarray and a couple of years full of constant uncertainty and doing...
/blog/pandemic-weary-consumers-and-trends-for-2022
When you focus on enhancing the whole customer journey, you can deliver a more memorable experience for your customers, which leads to more repeat customers, better reviews, and even more new cus...
/blog/customer-lifecycle-of-an-ecommerce-business
In the retail sector alone more than 40 well known brands in the US filed for bankruptcy in 2020. Others continue to struggle as droves of consumers. Pre Pandemic if you ordered groceries you cou...
/blog/have-you-lost-touch-with-your-customer-
The value of a product or service can be hard for some business owners to articulate. I always find the easiest way is to ask, why and then why, and then why. The three whys usually tease out the...
/blog/the-value-proposition-made-easy
Are you ready? According to industry experts, rethinking readiness comes down to five things: gathering relevant insights with the right tools, embracing automation, being data-driven, prioriti...
/blog/how-to-hit-the-ground-running-in-2021
As a customer centric marketing company, we pride ourselves on constantly listening to our customers. We have found that some consultants lock clients into a retainer for services and don't con...
/blog/retainer-fees-and-options
According to Google, "over the last six months, businesses have embraced digital transformation and thrived. It's not just or even primarily about building a better e-commerce site (as i...
/blog/the-new-digital-era---it-s-here-
Today Edible Beauty Australia launches their new website and I couldn't be happier. This has been a long term collaboration between the owner, designer, copywriter, web developer and MacInni...
/blog/new-website-built-with-customers-in-mind
For those of you who haven't watched the Netflix show The Social Dilemma I encourage you too. It explores how Facebook, Google and others have collected immense information about us and how t...
/blog/customer-insights
Right now businesses all over Melbourne are doing it tough. I understand. It is hard to take control over much of the business environment right now with many shopfrornts still shut and limited f...
/blog/kickstart-you-marketing-with-business-grant...
With less than 10 weeks till Christmas businesses should be crazy busy trying to prepare for a on and offline shopping frenzy. Businesses have to try and make up some of the lost sales especially i...
/blog/key-marketing-dates-for-sales-promotions-ti...
Walking the supermarket aisles have any of you notice the increase volume of protein snacks! It is like the have taken over. "Value-added snacks that are being fortified with protein and cla...
/blog/the-new-protein-snack-market
I am always on the look out for free Christmas tools we can use for marketing. Here are my top 5. 1. Templates for email campaigns - there are a couple of great sites which have great Christmas...
/blog/christmas-freebies-for-marketing
The VIctorian Government has a new funding program called the Digital Adaption Program which will rebate any smal business up to $1200 for investing in Ditial tools to grow their business. This i...
/blog/get--1200-to-build-your-small-business-digi...

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