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Here is a podcast with Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Custome...
/blog/customer-centric-thought-leaders
This infographic by 99MediaLab provides a comprehensive list of 50 must-haves (and have-nots) for your small business's website. Source: 99MediaLab.com.   ...
/blog/50-key-features-for-great-website
 
Best Content Creation Tips In today's world where anyone can be a publisher, small businesses are finding that creating and curating content relevant to their target audie...
/blog/8-tips-for-creating-great-content
Customer experience or UX is so important for b2b business because so many of us are getting it wrong. Where does the customer experience responsibility lie? This is the problem. It is every...
/blog/why-customer-experience-is-so-important-for...
Below is an interview I did with Tristan White on how to create a customer-centric Culture. He has a great website with lots of great information including a culture checklist.   ...
/blog/creating-a-customer-centric-culture
Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces en...
/blog/how-b2b-customers-consume-content
Customer Journey Mapping is a Must McKinsey have just released some interesting research about those companies that do customer journey mapping. Customer journey mapping is a discipline that allow...
/blog/customer-journey-mapping-research
Reading the right stuff  Here are the top ten sources I read for marketing advice: 1. Chief Marketer - Good overall marketing content 2. Rain Group - Sales and Marketing 3. ...
/blog/what-should-you-be-reading-to-keep-up-to-da...
Creating experiences that matter and set you apart I am passionate about the customer experience and am always looking for articles and research on the subject of customer experience. This w...
/blog/create-powerful-customer-experiences
6 simple steps you can take today Lead generation has changed with the ease at which we can now access information. The customer is now in control of the buying process. They have to find us...
/blog/lead-generation-made-easy
Facebook posts work like a newsletter platform. Everytime you post people who have liked or followed your Page can see the post. This is true for both your Facebook business Page and your I...
/blog/facebook-advertising-101
I have just returned from 1 month overseas and the much needed break has given me a chance to see how others live, open my eyes to new ideas and a fresh perspective. While traveling in other coun...
/blog/video-is-the-new-tv
If you don't know where you are going, how are you ever going to get there? I do a lot of work with business owners around their true north, purpose or vision and only just yesterday I starte...
/blog/you-purpose-and-vision
Walking the supermarket aisles have any of you notice the increase volume of protein snacks! It is like the have taken over. "Value-added snacks that are being fortified with protein and cla...
/blog/the-new-protein-snack-market
The value of a product or service can be hard for some business owners to articulate. I always find the easiest way is to ask, why and then why, and then why. The three whys usually tease out the...
/blog/the-value-proposition-made-easy

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