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The importance of selecting the right marketing channels

Posted by Danielle MacInnis on 14 May 2021
The importance of selecting the right marketing channels
No matter what size your business is there is always the pressure to be resource strapped. However one mistake I see brands make is trying to be in every channel. It is critically important to fi...
Posted in:Marketing EducationDigital Marketing ConsultantMarketing Tools   0 Comments

A new web, a new identity

Posted by Danielle MacInnis on 7 May 2021
A new web, a new identity
Ryan Hartshorn is the man on a mission. Together with his sister Nicole and mum Diane, they have been slowly building exceptional businesses from sheep products. Ryan's mission in 2021 was to...
Posted in:Web DesignBrand Strategy   0 Comments

What makes a brand meaningful in 2021?

Posted by Danielle MacInnis on 28 April 2021
What makes a brand meaningful in 2021?
What is a brand? A brand is a promise. If a brand is meaningful it is delivering on that promise through a set of value. It is more so today than ever before. Brands are taking sides based on the...
Posted in:Value PropositionBrand Strategy   0 Comments

Customer Lifecycle of an Ecommerce Business

Posted by Danielle MacInnis on 12 April 2021
Customer Lifecycle of an Ecommerce Business
When you focus on enhancing the whole customer journey, you can deliver a more memorable experience for your customers, which leads to more repeat customers, better reviews, and even more new cus...
Posted in:Customer Centric MarketingCustomer InsightCustomer Lifecycle   0 Comments

What skills does a marketer need to succeed in 2021?

Posted by Danielle MacInnis on 10 April 2021
What skills does a marketer need to succeed in 2021?
What skills does a marketer need in 2021 to succeed. The CMO research highlights the key skills and behaviours. It is not a surprise to me that customer journey mapping and segmentation are at th...
Posted in:Marketing EducationDigital Marketing Consultant   0 Comments
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