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Databases in Marketing

Posted by Danielle MacInnis on 29 March 2018
I am still surprised when I chat with a small business to discover that they still have no CRM (customer relationship management tool or database). It is really key to growing your business. Eng...
Posted in: Customer Centric Marketing Customer Insight Digital Marketing Marketing Segmentation   0 Comments

Marketing tools to save you time!

Posted by Danielle MacInnis on 21 March 2018
Here are some great tools that I discovered this week. 1. Leads List form small businesses that need a form to capture and track leads 2. AdWords Calculator - a tool to work out the cost...
Posted in: Marketing Education Marketing Metrics Marketing Tools   0 Comments

Employee engagement is key to customer centric organisations

Posted by Danielle MacInnis on 8 March 2018
I found this infographic and video by the Temkin Group and had to share it with you. The engagement of your team makes a huge difference to the customer experience. Internally we are all still c...
Posted in: Customer Centric Marketing Strategic Service Design SEO   0 Comments

Which Competitors are watching you?

Posted by Danielle MacInnis on 21 February 2018
Who is watching you? There are some sneaky ways to can check which competitors may be tracking your activities. 1. Competitors IP address If you have your competitors' IP address...
Posted in: Competition Marketing Strategy   0 Comments

Check your competitors often

Posted by Danielle MacInnis on 15 February 2018
Check out the competition Some small businesses don't know where to start when doing their marketing. I was speaking with a local builder today and it has all become just too hard. Mos...
Posted in: Marketing Education Competition Marketing Research   0 Comments
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