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Which Competitors are watching you?

Posted by Danielle MacInnis on 21 February 2018
Who is watching you? There are some sneaky ways to can check which competitors may be tracking your activities. 1. Competitors IP address If you have your competitors' IP address...
Posted in: Competition Marketing Strategy   0 Comments

Check your competitors often

Posted by Danielle MacInnis on 15 February 2018
Check out the competition Some small businesses don't know where to start when doing their marketing. I was speaking with a local builder today and it has all become just too hard. Mos...
Posted in: Marketing Education Competition Marketing Research   0 Comments

Are you customer centric?

Posted by Danielle MacInnis on 26 January 2018
Customer centric - the new buzz word or a real way to differentiate your business The below graph represents the number of companies in the US that believe they are customer centric.76% of c...
Posted in: Customer Centric Marketing Customer Insight   0 Comments

Audit your marketing maturity

Posted by Danielle MacInnis on 11 January 2018
How mature is your marketing? Are you a leader or a laggard when it comes to marketing sophisication. Smart Insights shows one way of quantifying how developed your marketing approach is. ...
Posted in: Customer Centric Marketing Marketing Metrics Marketing Strategy Marketing Research   0 Comments

10 ways to create great content

Posted by Danielle MacInnis on 7 January 2018
Content that creates real value Over the past few years there has been a movement towards creating content. Content for content sake can actually devalue your brand, but content that educate...
Posted in: Customer Centric Marketing Content Marketing   0 Comments
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