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Strategic Service Design in 2018

Posted by Danielle MacInnis on 13 December 2017
Designing the customer journey In 2017 there has been a lot of buzz about customer experience. My prediction is that Customer Service Design or what I call Strategic Service Design will star...
Posted in: Strategic Service Design Marketing Strategy   0 Comments

Marketing Plan 2018

Posted by Danielle MacInnis on 5 December 2017
As 2018 fast approaches how many of you are planning for 2018? I imagine most are struggling just to make it through until Christmas. I understand totally. I have a few tips to assist you from...
Posted in: Marketing Plan Marketing Strategy   0 Comments

Where does web traffic come from?

Posted by Danielle MacInnis on 30 November 2017
Web traffic is something we all strive for. It means your business is being seen. However more important than the traffic is who is visiting and are they the ideal target customers.  Ho...
Posted in: Facebook Advertising Digital Marketing Google Analytics   0 Comments

What you need to know about SEO for B2B and B2C companies

Posted by Danielle MacInnis on 27 November 2017
A whopping 93% of all online experiences begin with search engines. That's reason enough for companies to pay attention to their SEO. Search engines can be an excellent resource for driv...
Posted in: SEO Content Marketing   0 Comments

79% of marketers say they are seeing lower effectiveness of traditional paid ads.

Posted by Danielle MacInnis on 26 November 2017
Why are paid ads not working with B2B? More B2B marketers are shifting budget and priority to earned media as they struggle with declining response rates from traditional inve...
Posted in: Adwords Content Marketing   0 Comments
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