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What you need to know about SEO for B2B and B2C companies

Posted by Danielle MacInnis on 27 November 2017
A whopping 93% of all online experiences begin with search engines. That's reason enough for companies to pay attention to their SEO. Search engines can be an excellent resource for driv...
Posted in: SEO Content Marketing   0 Comments

79% of marketers say they are seeing lower effectiveness of traditional paid ads.

Posted by Danielle MacInnis on 26 November 2017
Why are paid ads not working with B2B? More B2B marketers are shifting budget and priority to earned media as they struggle with declining response rates from traditional inve...
Posted in: Adwords Content Marketing   0 Comments

Marketing Audit

Posted by Danielle MacInnis on 15 November 2017
Marketing plans, strategies and campaigns fail at an alarming rate. How can you reposition your failures to pinpoint the cause and redirect your marketing efforts? Every marketing plan shoul...
Posted in: Marketing Education Marketing Metrics Customer Insight Marketing Plan   0 Comments

Customer Happiness

Posted by Danielle MacInnis on 15 November 2017
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ...
Posted in: Value Proposition Customer Insight Brand Strategy   0 Comments

Key marketing trends in 2018

Posted by Danielle MacInnis on 10 November 2017
Here are some of the key marketing trends in 2018   1. Smart phone use More than 50% of searches are on mobile 91% of Facebook usage  (Daily Active users) is on m...
Posted in: Customer Centric Marketing Marketing Education Marketing Research   0 Comments
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