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Want to sell more, spend less

Posted by Danielle MacInnis on 3 January 2018
In 2018 if you want to sell more and spend less there are a few things you need to have in place. 1. Ideal customer profile - If you focus on those ideal customers that you offer the great...
Posted in: Customer Centric Marketing Brand Strategy   0 Comments

Do I need to run heat mapping software on my site?

Posted by Danielle MacInnis on 18 December 2017
Do you need to run heat mapping software on your site? Well why not I say. It gives you some invaluable feedback about what your potential customers are doing and why they may not be converting ...
Posted in: Customer Centric Marketing Adwords Web Design Digital Marketing SEO Content Marketing   0 Comments

Strategic Service Design in 2018

Posted by Danielle MacInnis on 13 December 2017
Designing the customer journey In 2017 there has been a lot of buzz about customer experience. My prediction is that Customer Service Design or what I call Strategic Service Design will star...
Posted in: Strategic Service Design Marketing Strategy   0 Comments

Marketing Plan 2018

Posted by Danielle MacInnis on 5 December 2017
As 2018 fast approaches how many of you are planning for 2018? I imagine most are struggling just to make it through until Christmas. I understand totally. I have a few tips to assist you from...
Posted in: Marketing Plan Marketing Strategy   0 Comments

Where does web traffic come from?

Posted by Danielle MacInnis on 30 November 2017
Web traffic is something we all strive for. It means your business is being seen. However more important than the traffic is who is visiting and are they the ideal target customers.  Ho...
Posted in: Facebook Advertising Digital Marketing Google Analytics   0 Comments
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