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Have you lost touch with your customer?

Posted by Danielle MacInnis on 10 April 2021
Have you lost touch with your customer?
In the retail sector alone more than 40 well known brands in the US filed for bankruptcy in 2020. Others continue to struggle as droves of consumers. Pre Pandemic if you ordered groceries you cou...
Posted in:Customer InsightRetail marketingConsumer Data   0 Comments

How to Build a list of ideal customers

Posted by Danielle MacInnis on 1 April 2021
How to Build a list of ideal customers
Your prospect list is probably one of the most important asset of your whole marketing. Building a list of customers can come in many shapes and forms from buying a list, cold calling and co...
Posted in:Customer Centric MarketingCustomer InsightProspect Lists   0 Comments

The Power of storytelling

Posted by Danielle MacInnis on 23 February 2021
The Power of storytelling
Pippa developed her hobby into her full time business. Squeak Design really is an inspiring story and this video shows the power of story telling in developing your brand. Squeak is a fashion, ac...
Posted in:Customer Centric MarketingvisionBrand Strategy   0 Comments

A Inspiring small business that is getting it right

Posted by Danielle MacInnis on 20 February 2021
A Inspiring small business that is getting it right
This is an inspiring journey of  Laura Briggs who was in HR and who was frustrated and quit to start her own business. I first heard of Laura's story while reading a post on LinkedIn. It...
Posted in:Value PropositionBrand StrategySmall Business Marketing   0 Comments

Form, Surveys and Polls as marketing tools

Posted by Danielle MacInnis on 12 February 2021
Form, Surveys and Polls as marketing tools
We have used quizzes and surveys to great effect over the past few years. Everything from: Building a database of over 1500 new members. Getting insights about customers and their hab...
Posted in:Customer Insight   0 Comments
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