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Are you customer centric?

Posted by Danielle MacInnis on 26 January 2018
Customer centric - the new buzz word or a real way to differentiate your business The below graph represents the number of companies in the US that believe they are customer centric.76% of c...
Posted in: Customer Centric Marketing Customer Insight   0 Comments

Audit your marketing maturity

Posted by Danielle MacInnis on 11 January 2018
How mature is your marketing? Are you a leader or a laggard when it comes to marketing sophisication. Smart Insights shows one way of quantifying how developed your marketing approach is. ...
Posted in: Customer Centric Marketing Marketing Metrics Marketing Strategy Marketing Research   0 Comments

10 ways to create great content

Posted by Danielle MacInnis on 7 January 2018
Content that creates real value Over the past few years there has been a movement towards creating content. Content for content sake can actually devalue your brand, but content that educate...
Posted in: Customer Centric Marketing Content Marketing   0 Comments

Want to sell more, spend less

Posted by Danielle MacInnis on 3 January 2018
In 2018 if you want to sell more and spend less there are a few things you need to have in place. 1. Ideal customer profile - If you focus on those ideal customers that you offer the great...
Posted in: Customer Centric Marketing Brand Strategy   0 Comments

Do I need to run heat mapping software on my site?

Posted by Danielle MacInnis on 18 December 2017
Do you need to run heat mapping software on your site? Well why not I say. It gives you some invaluable feedback about what your potential customers are doing and why they may not be converting ...
Posted in: Customer Centric Marketing Adwords Web Design Digital Marketing SEO Content Marketing   0 Comments
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