How to Get ChatGPT to Recommend Your Business
I tested my own business in ChatGPT, Gemini and Perplexity. Here is what I found, and four steps any small business can copy to show up in AI answers.
Paying a Marketing Agency and Getting Nothing? Ask These 5 Questions
Three months into a retainer with no leads to show for it? Before you sack your agency, ask these five questions. Then decide what you need.
Turning Down the Temperature: Why Humanising Customer Service Is Now a Business Advantage
Abuse of frontline workers is rising across Australia. Here is why humanising both sides of every interaction is now a real business advantage.
Do Customers Trust AI Marketing? What the 2026 Data Says
Canva's 2026 study of 3,547 consumers shows people accept AI when it helps them and reject it when it feels generic or creepy. Here's what to do.
How to tell if your marketing is actually working (without drowning in data)
A plain-English way to know whether your marketing is working, using a handful of numbers that map to real business questions instead of a dashboard full of vanity metrics.
The spring marketing audit: what to keep, cut and fix before the Christmas run-in
A one-page spring marketing audit for small business owners: what to keep, cut and fix in September so your marketing holds through the Christmas run-in.
Why a simple quiz beats a brochure website: lead tools for small business
A brochure website tells people about you and waits. A lead tool gives them a reason to act and a reason to hand over their details. Here is what to build first and why it converts.
Should I Use AI for This? A Decision Rule for Small Business Marketing
A simple decision rule for using AI in small business marketing: when to use it to think, when to use it to do, and the jobs you should skip entirely.
Your Marketing Isn't a Content Problem. It's a Rhythm Problem.
Most small businesses don't fail at writing content. They fail at cadence. Here's why inspiration-led marketing stalls and what a weekly rhythm fixes.
Stage 5 Experience: Designing How the Work Actually Feels
This is the longest stage of the customer journey and the one customers judge most: the work itself. Here's how the felt experience of delivery builds loyalty or quietly erodes it.