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How to set up your email to ensure deliverability

Posted by Danielle MacInnis on 8 February 2024
How to set up your email to ensure deliverability

Update your email domain settings or risk undelivered


In today's digital age, email communication is crucial for businesses to connect with clients, partners, and employees. However, many business owners overlook the importance of configuring their email domain settings properly. This oversight can lead to issues such as emails being marked as spam or not reaching their intended recipients. In this blog post, we'll discuss why it's essential for business owners to pay attention to their email domain settings and how they can make these changes easily.

Why Change Email Domain Settings?

Firstly, let's understand why changing email domain settings is necessary. Email domain settings determine how emails sent from your domain are authenticated and delivered. By configuring these settings correctly, you can enhance email deliverability, prevent spam, and protect your domain reputation. Additionally, setting up domain authentication protocols like SPF, DKIM, and DMARC can help establish trust with email service providers and ensure that your emails reach the inbox rather than the spam folder.

How to Make Changes Easily:

Now that we understand the importance of email domain settings, let's discuss how business owners can make these changes with ease:

  1. Assess Current Settings: Start by reviewing your current email domain settings. Identify any gaps or issues that need to be addressed, such as missing SPF records or DKIM signatures.

  2. Choose a Reliable Email Provider: If you're not already using a reputable email provider, consider migrating to one. Popular email service providers offer intuitive interfaces and step-by-step guides to help you configure your domain settings correctly.

  3. Follow Step-by-Step Guides: Most email providers offer comprehensive documentation and tutorials on how to set up domain authentication protocols like SPF, DKIM, and DMARC. Follow these guides carefully to ensure proper configuration. The video above provides a great step-by-step guide.

  4. Utilise Automation Tools: Take advantage of automation tools and services that can streamline the process of configuring email domain settings. These tools can help generate DNS records, monitor email deliverability, and alert you to any issues that arise. Mailchimp has this available.

  5. Test and Monitor: After making changes to your email domain settings, it's crucial to test them thoroughly and monitor their effectiveness. Send test emails, check deliverability rates, and monitor spam reports to ensure everything is functioning as expected.

By following these steps, business owners can simplify the process of changing their email domain settings and ensure optimal email deliverability and security for their organization.

Google and Yahoo are enacting new inbox privacy protections in February. These new email deliverability requirements will impact email marketing—and if your organization is not ready for the changes, delivery (and sales) may suffer.

Also, this free download will ensure your emails continue to reach the inbox.

You'll learn:

  • Why Google and Yahoo are tightening their delivery rules—and the spam rate you need to be under to stay in the clear
  • How to format your emails to comply with new unsubscribe rules (because a link at the bottom is no longer enough)
  • What you need to set up (or verify) in your domain's DNS settings to ensure ongoing deliverability

In conclusion, configuring email domain settings correctly is essential for business owners to ensure reliable email communication. 


Read Next: Why people don't read your emails.

Danielle MacInnisAuthor:Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via:TwitterLinkedIn
Tags:Email MarketingEmail Software

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