Lead Generation Made Easy
Posted by Danielle MacInnis
on 5 September 2018
 "Lead Generation Made Easy")
6 simple steps you can take today
Lead generation has changed with the ease at which we can now access information. The customer is now in control of the buying process. They have to find us...
| Posted in: Lead Generation Content Marketing | 0 Comments |
Create powerful customer experiences
Posted by Danielle MacInnis
on 1 August 2018
 "Create powerful customer experiences")
Creating experiences that matter and set you apart
I am passionate about the customer experience and am always looking for articles and research on the subject of customer experience. This w...
| Posted in: Customer Centric Marketing Marketing Education Brand Strategy Marketing Research | 0 Comments |
What should you be reading to keep up to date with Marketing
Posted by Danielle MacInnis
on 18 July 2018
 "What should you be reading to keep up to date with Marketing")
Reading the right stuff
Here are the top ten sources I read for marketing advice:
1. Chief Marketer - Good overall marketing content
2. Rain Group - Sales and Marketing
3. ...
| Posted in: Marketing Education | 0 Comments |
Customer Journey Mapping Research
Posted by Danielle MacInnis
on 12 July 2018
 "Customer Journey Mapping Research")
Customer Journey Mapping is a Must
McKinsey have just released some interesting research about those companies that do customer journey mapping. Customer journey mapping is a discipline th...
| Posted in: Customer Centric Marketing Strategic Service Design Customer Insight Brand Strategy | 0 Comments |
How b2b customers consume content and move down the buying path
Posted by Danielle MacInnis
on 20 June 2018
 "How b2b customers consume content and move down the buying path")
Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces e...
| Posted in: Customer Centric Marketing Strategic Service Design Customer Insight Marketing Segmentation Content Marketing Marketing Strategy | 0 Comments |
