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The nail salon industry is ripe for building a better customer experience

Posted by Danielle MacInnis on 22 April 2018
Being one of four girls the latest fad we are all trying is getting our nails done. You see nail salon's popping up all over the place. Honestly, there would be 6 in my current shopping prec...
Posted in: Customer Centric Marketing   0 Comments

Customer Centric Thought Leaders

Posted by Danielle MacInnis on 13 April 2018
Here is a podcast with Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Custome...
Posted in: Customer Centric Marketing Strategic Service Design Marketing Strategy   0 Comments

Databases in Marketing

Posted by Danielle MacInnis on 29 March 2018
I am still surprised when I chat with a small business to discover that they still have no CRM (customer relationship management tool or database). It is really key to growing your business. Eng...
Posted in: Customer Centric Marketing Customer Insight Digital Marketing Marketing Segmentation   0 Comments

Marketing tools to save you time!

Posted by Danielle MacInnis on 21 March 2018
Here are some great tools that I discovered this week. 1. Leads List form small businesses that need a form to capture and track leads 2. AdWords Calculator - a tool to work out the cost...
Posted in: Marketing Education Marketing Metrics Marketing Tools   0 Comments

Employee engagement is key to customer centric organisations

Posted by Danielle MacInnis on 8 March 2018
I found this infographic and video by the Temkin Group and had to share it with you. The engagement of your team makes a huge difference to the customer experience. Internally we are all still c...
Posted in: Customer Centric Marketing Strategic Service Design SEO   0 Comments
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