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What is Google Analytics GA4 and do I need it?

Posted by Danielle MacInnis on 23 October 2022
What is Google Analytics GA4 and do I need it?
In July 2023, Google will replace Google Analytics with Google Analytics 4. (GA4) Google Analytics 4 introduces a new measurement model and set of features that enable marketers to future...
Posted in:Google AnalyticsGA4   0 Comments

A key marketing tool is The Business Model Canvas

Posted by Danielle MacInnis on 21 September 2022
A key marketing tool is The Business Model Canvas
The Business Model Canvas is an essential strategic marketing tool. It is one of the first tools I use when starting a new client. In this short video, the narrator shows you why it is a great tool...
Posted in:Value PropositionCustomer InsightMarketing Strategy   0 Comments

Your content needs a strategy

Posted by Danielle MacInnis on 13 August 2022
Your content needs a strategy
Too often, we jump right into creating, distributing, and (sometimes) promoting content without pausing to build (and write down) a strategy. And some of us think writing down a strategy isn’...
Posted in:Content MarketingMarketing Strategy   0 Comments

What is influencer marketing and how does it work?

Posted by Danielle MacInnis on 11 August 2022
What is influencer marketing and how does it work?
At a high level, influencer marketing is the practice of brands collaborating with influencers. Influencers help drive brand awareness and purchasing decisions through product placement and endorse...
Posted in:Influencer Marketing   0 Comments

Tips to help your website's traffic

Posted by Danielle MacInnis on 6 August 2022
Tips to help your website's traffic
SEO is the process of helping a website achieve more organic traffic.  All traffic from search engines can be either categorised as organic or paid. You can drive more organic website ...
Posted in:Website Traffic   0 Comments
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