Strategic Planning Essentials for Small Businesses: Key Takeaways from Gartner
Posted by Danielle MacInnis
on 22 August 2024
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Strategic planning is a vital process for any business, but for small businesses, the stakes can be even higher. Adapting and executing a strategic plan effectively can differentiate growth and sta...
| Posted in:Strategic Service DesignMarketing StrategyMarketing Plan | 0 Comments |
The Lost Art of Shared Viewing: Building Community in a Multi-Screen World
Posted by Danielle MacInnis
on 20 August 2024
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Remember the days when everyone gathered around the TV at a set time to watch the latest episode of a hit show? The anticipation, the next-day discussions, and the collective excitement were all pa...
| Posted in:Customer Centric MarketingContent Marketing | 0 Comments |
Are You Leaving Money on the Table as a Small Business by Not Using SMS Marketing?
Posted by Danielle MacInnis
on 14 August 2024
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In small business, every opportunity to connect with your audience counts. Yet, many businesses are leaving money on the table by overlooking one of the most effective communication channels a...
| Posted in:SMS marketingMailChimp SMS | 0 Comments |
How to Create Blog Content that Educates, Entertains, and Converts: A Guide for Small Business
Posted by Danielle MacInnis
on 31 July 2024
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Engaging Your Audience with Entertaining ContentCreating blog content that educates, entertains, and converts is a crucial skill for small business owners looking to enhance their online presence a...
| Posted in:Marketing ConversionContent MarketingBlog | 0 Comments |
How MacInnis Marketing Transformed Email Campaigns for an Australian Non-Profit: A MailChimp Case Study
Posted by Danielle MacInnis
on 14 July 2024
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In the fast-paced world of non-profits, maximising resources and ensuring every dollar is well spent is crucial. One such organisation, committed to making a difference, found itself struggling wit...
| Posted in:MailchimpMailChimp Case Study | 0 Comments |




