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Lead Generation Made Easy

Posted by Danielle MacInnis on 5 September 2018
Lead Generation Made Easy
6 simple steps you can take today Lead generation has changed with the ease at which we can now access information. The customer is now in control of the buying process. They have to find us...
Posted in: Lead Generation Content Marketing   0 Comments

Create powerful customer experiences

Posted by Danielle MacInnis on 1 August 2018
Create powerful customer experiences
Creating experiences that matter and set you apart I am passionate about the customer experience and am always looking for articles and research on the subject of customer experience. This w...
Posted in: Customer Centric Marketing Marketing Education Brand Strategy Marketing Research   0 Comments

What should you be reading to keep up to date with Marketing

Posted by Danielle MacInnis on 18 July 2018
What should you be reading to keep up to date with Marketing
Reading the right stuff  Here are the top ten sources I read for marketing advice: 1. Chief Marketer - Good overall marketing content 2. Rain Group - Sales and Marketing 3. ...
Posted in: Marketing Education   0 Comments

Customer Journey Mapping Research

Posted by Danielle MacInnis on 12 July 2018
Customer Journey Mapping Research
Customer Journey Mapping is a Must McKinsey have just released some interesting research about those companies that do customer journey mapping. Customer journey mapping is a discipline th...
Posted in: Customer Centric Marketing Strategic Service Design Customer Insight Brand Strategy   0 Comments

How b2b customers consume content and move down the buying path

Posted by Danielle MacInnis on 20 June 2018
How b2b customers consume content and move down the buying path
Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces e...
Posted in: Customer Centric Marketing Strategic Service Design Customer Insight Marketing Segmentation Content Marketing Marketing Strategy   0 Comments
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