Customer Journey Mapping Research
Posted by Danielle MacInnis
on 12 July 2018
 "Customer Journey Mapping Research")
Customer Journey Mapping is a Must
McKinsey have just released some interesting research about those companies that do customer journey mapping. Customer journey mapping is a discipline th...
| Posted in: Customer Centric Marketing Strategic Service Design Customer Insight Brand Strategy | 0 Comments |
How b2b customers consume content and move down the buying path
Posted by Danielle MacInnis
on 20 June 2018
 "How b2b customers consume content and move down the buying path")
Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces e...
| Posted in: Customer Centric Marketing Strategic Service Design Customer Insight Marketing Segmentation Content Marketing Marketing Strategy | 0 Comments |
Creating a customer centric culture
Posted by Danielle MacInnis
on 10 June 2018
Below is an interview I did with Tristan White on how to create a customer-centric Culture. He has a great website with lots of great information including a culture checklist.
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| Posted in: Customer Centric Marketing Strategic Service Design Customer Insight | 0 Comments |
Why customer experience is so important for b2b
Posted by Danielle MacInnis
on 17 May 2018
Customer experience or UX is so important for b2b business because so many of us are getting it wrong.
Where does the customer experience responsibility lie? This is the problem. It is every...
| Posted in: Customer Centric Marketing Customer Insight | 0 Comments |
50 key features for great website
Posted by Danielle MacInnis
on 1 May 2018
This infographic by 99MediaLab provides a comprehensive list of 50 must-haves (and have-nots) for your small business's website.
Source: 99MediaLab.com.
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| Posted in: Web Design SEO | 0 Comments |
