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Customer Journey Mapping Research

Posted by Danielle MacInnis on 12 July 2018
Customer Journey Mapping Research
Customer Journey Mapping is a Must McKinsey have just released some interesting research about those companies that do customer journey mapping. Customer journey mapping is a discipline th...
Posted in: Customer Centric Marketing Strategic Service Design Customer Insight Brand Strategy   0 Comments

How b2b customers consume content and move down the buying path

Posted by Danielle MacInnis on 20 June 2018
How b2b customers consume content and move down the buying path
Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces e...
Posted in: Customer Centric Marketing Strategic Service Design Customer Insight Marketing Segmentation Content Marketing Marketing Strategy   0 Comments

Creating a customer centric culture

Posted by Danielle MacInnis on 10 June 2018
Below is an interview I did with Tristan White on how to create a customer-centric Culture. He has a great website with lots of great information including a culture checklist.   ...
Posted in: Customer Centric Marketing Strategic Service Design Customer Insight   0 Comments

Why customer experience is so important for b2b

Posted by Danielle MacInnis on 17 May 2018
Customer experience or UX is so important for b2b business because so many of us are getting it wrong. Where does the customer experience responsibility lie? This is the problem. It is every...
Posted in: Customer Centric Marketing Customer Insight   0 Comments

50 key features for great website

Posted by Danielle MacInnis on 1 May 2018
This infographic by 99MediaLab provides a comprehensive list of 50 must-haves (and have-nots) for your small business's website. Source: 99MediaLab.com.   ...
Posted in: Web Design SEO   0 Comments
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