What is Google Analytics GA4 and do I need it?
Posted by Danielle MacInnis
on 23 October 2022
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In July 2023, Google will replace Google Analytics with Google Analytics 4. (GA4) Google Analytics 4 introduces a new measurement model and set of features that enable marketers to future...
Posted in:Google AnalyticsGA4 | 0 Comments |
A key marketing tool is The Business Model Canvas
Posted by Danielle MacInnis
on 21 September 2022
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The Business Model Canvas is an essential strategic marketing tool. It is one of the first tools I use when starting a new client. In this short video, the narrator shows you why it is a great tool...
Posted in:Customer InsightMarketing StrategyValue Proposition | 0 Comments |
Your content needs a strategy
Posted by Danielle MacInnis
on 13 August 2022
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Too often, we jump right into creating, distributing, and (sometimes) promoting content without pausing to build (and write down) a strategy. And some of us think writing down a strategy isn’...
Posted in:Content MarketingMarketing Strategy | 0 Comments |
What is influencer marketing and how does it work?
Posted by Danielle MacInnis
on 11 August 2022
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At a high level, influencer marketing is the practice of brands collaborating with influencers. Influencers help drive brand awareness and purchasing decisions through product placement and endorse...
Posted in:Influencer Marketing | 0 Comments |
Tips to help your website's traffic
Posted by Danielle MacInnis
on 6 August 2022
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SEO is the process of helping a website achieve more organic traffic.
All traffic from search engines can be either categorised as organic or paid. You can drive more organic website ...
Posted in:Website Traffic | 0 Comments |