What is Google Analytics GA4 and do I need it?
Posted by Danielle MacInnis
on 23 October 2022
 "What is Google Analytics GA4 and do I need it?")
In July 2023, Google will replace Google Analytics with Google Analytics 4. (GA4) Google Analytics 4 introduces a new measurement model and set of features that enable marketers to future...
| Posted in:Google AnalyticsGA4 | 0 Comments |
A key marketing tool is The Business Model Canvas
Posted by Danielle MacInnis
on 21 September 2022
 "A key marketing tool is The Business Model Canvas")
The Business Model Canvas is an essential strategic marketing tool. It is one of the first tools I use when starting a new client. In this short video, the narrator shows you why it is a great tool...
| Posted in:Customer InsightMarketing StrategyValue Proposition | 0 Comments |
Your content needs a strategy
Posted by Danielle MacInnis
on 13 August 2022
 "Your content needs a strategy")
Too often, we jump right into creating, distributing, and (sometimes) promoting content without pausing to build (and write down) a strategy. And some of us think writing down a strategy isn’...
| Posted in:Content MarketingMarketing Strategy | 0 Comments |
What is influencer marketing and how does it work?
Posted by Danielle MacInnis
on 11 August 2022
 "What is influencer marketing and how does it work?")
At a high level, influencer marketing is the practice of brands collaborating with influencers. Influencers help drive brand awareness and purchasing decisions through product placement and endorse...
| Posted in:Influencer Marketing | 0 Comments |
Tips to help your website's traffic
Posted by Danielle MacInnis
on 6 August 2022
 "Tips to help your website's traffic")
SEO is the process of helping a website achieve more organic traffic.
All traffic from search engines can be either categorised as organic or paid. You can drive more organic website ...
| Posted in:Website Traffic | 0 Comments |
