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Are you ready? According to industry experts, rethinking readiness comes down to five things: gathering relevant insights with the right tools, embracing automation, being data-driven, prioriti...
/blog/how-to-hit-the-ground-running-in-2021
When you start to work with a marketing agency or consultant there are a few tools that will really make your life easier. Here are my recommendations. 1. Screen capture software. This is importa...
/blog/tools-you-need-when-working-with-a-marketin...
I am always on the look out for free Christmas tools we can use for marketing. Here are my top 5. 1. Templates for email campaigns - there are a couple of great sites which have great Christmas...
/blog/christmas-freebies-for-marketing
Walking the supermarket aisles have any of you notice the increase volume of protein snacks! It is like the have taken over. "Value-added snacks that are being fortified with protein and cla...
/blog/the-new-protein-snack-market
With less than 10 weeks till Christmas businesses should be crazy busy trying to prepare for a on and offline shopping frenzy. Businesses have to try and make up some of the lost sales especially i...
/blog/key-marketing-dates-for-sales-promotions-ti...
Right now businesses all over Melbourne are doing it tough. I understand. It is hard to take control over much of the business environment right now with many shopfrornts still shut and limited f...
/blog/kickstart-you-marketing-with-business-grant...
For those of you who haven't watched the Netflix show The Social Dilemma I encourage you too. It explores how Facebook, Google and others have collected immense information about us and how t...
/blog/customer-insights
According to Google, "over the last six months, businesses have embraced digital transformation and thrived. It's not just or even primarily about building a better e-commerce site (as i...
/blog/the-new-digital-era---it-s-here-
This is an inspiring journey of  Laura Briggs who was in HR and who was frustrated and quit to start her own business. I first heard of Laura's story while reading a post on LinkedIn. It...
/blog/a-inspiring-small-business-that-is-getting-...
Instagram is a popular social media markeitng tool, especially for those businesses that have the opporunity to share beautiful images. With over 1 billion users it is something that small busine...
/blog/10-tips-to-market-better-with-instagram
Right now businesses are desperately trying to keep a afloat when the traditional way of doing business has been turned on its head. No more face to face meetings, foot traffic or lunch time meet...
/blog/how-to-market-your-business-during-the-coro...
There has been a fundamental shift in the way we work, play, engage as millions of quarantined people are now working, teaching, exercising, and shopping from home. "A drastic slowdown ...
/blog/shift-in-our-priorities-affects-marketing
Here are some trends that have shaped the way we have engaged in shopping over the past 3 months and are likely to persist for some time longer. 1. Time is precious - We are all juggling thi...
/blog/the-at-home-consumer
Now LinkedIn have followed Facebook with its new offering of retargeting. Up until now we haven't had retargeting on LinkedIn and now based on an Ad or a form you can retarget those prospects...
/blog/linkedin-new-retargeting-tools
At this time when so many businesses are struggling, there are many resources that can be tapped into to make life just the little bit easier. I have collected some of them here to save you some ...
/blog/business-resources-to-get-you-back-on-track

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