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This week I was named a finalist for Flying Solo's Marketing Marverick Award in 2015. It was really nice to be recognised for what I do all day (just about every day) with small businesses. ...
/blog/being-rewarded-and-recognised-feels-good-
As as small business the world of online marketing can be overwhelming, so when we see a shortcut it can be very attractive. Target Internet have done a brilliant wrap up and review of most of t...
/blog/seo-tools-review
To make the most of 2016 you really need to start planning now. I have created a planning template to get you started.  Over the summer break when you have some down time is the perfect tim...
/blog/marketing-plan-for-2016
Moving from product to customer focused It is a common place to find a business all wrapped up in its product or service. Sure most of you are aware that the customer is your bread and butte...
/blog/moving-from-product-focused-to-customer-foc...
Read or Listen, it can be a great way to up skill quickly. Nothing is more important than taking a break over the holiday season. I often find it hard to completely stop. You spend so much o...
/blog/use-the-down-time-to-up-skill
Email Marketing - The right one for you Emai Marketing is an effective marketing tool no question, but selecting the right e-marketing software is big delimma for many small businesses. Here...
/blog/best-email-providers
As a small business it is essential that we use our marketing budget wisely. With the landscape of marketing growing, it is hard to make the decision of where to spend to get the best return for yo...
/blog/marketing-spend---making-your-budget-work
As 2018 fast approaches how many of you are planning for 2018? I imagine most are struggling just to make it through until Christmas. I understand totally. I have a few tips to assist you from...
/blog/marketing-plan-2018
Do you need to run heat mapping software on your site? Well why not I say. It gives you some invaluable feedback about what your potential customers are doing and why they may not be converting ...
/blog/do-i-need-to-run-heat-mapping-software-on-m...
What marketing tech do you need in 2024The "Martech for 2024" report by Scott Brinker and Frans Riemersma focuses on the evolving landscape of marketing technology. As a small business, what do you n...
/blog/understanding-your-marketing-technology
Is LinkedIn Sales Navigator Right For You?
Want to start using LI for lead prospecting? Wondering if investing in Sales Navigator makes sense for you? In this video, follow a walkthrough of how to ...
/blog/how-to-use-linkedin-navigator-and-is-it-wor...
Today's consumers see no difference between online and offline channels—it’s all just shopping.  A new hybrid world of retail is emerging where the already blurred lines bet...
/blog/blurring-the-line-between-online-and-offlin...
Your marketing is only as good as the strategy behind it. As tempting as it is to get into the tactics, building a solid plan with real data is key to making better marketing decisions. Especially ...
/blog/brains-before-budget
We are all confused and exhausted after two years of uncertainty. What are some trends that we can foresee for 2022 and how to market effectively? 1. Self Reliant Mindset and ready for anythi...
/blog/marketing-trends-in-2022
Here is an article that I was featured in as an expert in Influencer marketing. https://blog.ainfluencer.com/danielle-macinnis/ Here is the entire booklet as a resource https://blog.ainfluence...
/blog/influencer-marketing

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