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How to create value

Posted by Danielle MacInnis on 13 November 2015

I have just completed my travels around Australia training over 50 SMEs on how to create a compelling value proposition. This work was based on the tool by Strategzer Value proposition design. It is an awesome simple tool that gives the SME or any marketer the foundational elements to build a communication that positions their service well.

Here is the tool as a flip book.

Part of the value proposition is understanding what makes up the total value from the customers perspective. I find most business owners still don't ask some fundamental questions to get the information to ensure they add value. Why did you choose us? What you love about what we do, what do you want us to change? What would a fantastic experience look like.

Doesn't seem that hard? Instead so many clients are focused on the wrong things. It all starts and ends with the customer.

 

Author: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
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Tags: Customer Centric Marketing Brand Strategy

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