Home >  Blog >  How to create value

How to create value

Posted by Danielle MacInnis on 13 November 2015

I have just completed my travels around Australia training over 50 SMEs on how to create a compelling value proposition. This work was based on the tool by Strategzer Value proposition design. It is an awesome simple tool that gives the SME or any marketer the foundational elements to build a communication that positions their service well.

Here is the tool as a flip book.

Part of the value proposition is understanding what makes up the total value from the customers perspective. I find most business owners still don't ask some fundamental questions to get the information to ensure they add value. Why did you choose us? What you love about what we do, what do you want us to change? What would a fantastic experience look like.

Doesn't seem that hard? Instead so many clients are focused on the wrong things. It all starts and ends with the customer.


Author: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via: Twitter Google+ LinkedIn
Tags: Customer Centric Marketing Brand Strategy

Post comment


Latest News

Employee engagement is key to customer centric organisations

Mar 08 2018
I found this infographic and video by the Temkin Group and had to share it with you. The engag...

Which Competitors are watching you?

Feb 21 2018
Who is watching you? There are some sneaky ways to can check which competitors may be trac...

Subscribe to E-News

Join 10,000 of your peers and
make better marketing decisions with our e-news

What Our Clients Say

Danielle and her team have made a terrific cont...

Genevieve Murphy

Our Clients


Who we Are


What We Do


Why We Care


Who Work With

Knowledge Portal



Tell a FriendPrintBookmark SiteHome