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|16. Why digital marketing is not working for SME
With more than half of businesses failing in the first five years of operation having a changing communication landscape is another point of failure for SMEs. WIth so many balls in the air small...
|17. InMail LinkedIn Best Practices
Inmail in LinkedIn is a great way to connect with your ideal customers.
Here are some top tips of how to use this sales tool
InMail Best Practices
Tips for increasing respo...
|18. How to create a lead magnet
|Kabbage.com has this great resource. 40 great small business tools. I thought it was worth sharing with you. Check out there other hot resources here. What information or knowledge do you have...
|19. Zombie Loyalists
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively i...
|20. Loss of attention
How do we get the attention of the new consumeer? I really liked this inforgraphic from LookbookHQ
|21. Facebook advertising, does it work for small businesses?
Facebook advertising has been something that I have not really fully investigated but this weekend I locked away myself (with the flu) and decided to do some investigating!
The profiling and...
|22. Marketing Training Online
Marketing training that is easy to do for small businesses is sometimes hard to find. I found a great training session that I wanted to share with you and it is FREE.
SkillShare.com has a gr...
|23. Tool to create a customer centric business model
For sometime now I have been a big fan of the Strategyzer tools for creating a blueprint approach to a business plan on a page for clients. Putting on one page your busienss model using the Busi...
|24. 5 Must Have Content Tools
I have been putting together some content plans for clients and have 5 great tools I want to share.
1. MindMesiter Mind Map - Using this tool you can plan your strategy, distribution, productio...
|25. Great free marketing e-books
One of the commitments I make each month is to read a marketing or business novel. There are hepas of them on the web now that you can read online or listen two via Audible.
Here are my list...
|26. Checklist for hiring a marketing consultant
The most successful marketers measure what they do and they know how the marketing activities are impacting the revenue. They not only get leads into the funnel, they nurture them through ...
|27. Marketing Terms got you confused?
Marketing has changed so rapidly over the last 5 years and along with that is a whole new vocab. You could be execused if you didn't know what a bounce rate was, CTA , above the fold, ...
|28. Small Business TV resources
For small businesses looking to learn in a visual way, there are a couple of good TV shows that I have found that give great case studies and examples we can call learn from.
|29. It's time to move from excel to a CRM
At the first meeting with a small business one of the questions I ask is where is their database of clients and prospects. The usual response is it is in an excel document, in MYOB or in outlook...
|30. Lyn Hunsaker a customer experience
Here is an interview I did with Lyn Hunsaker around customer experience.
Lynn Hunsaker interview on Customer Experience from Danielle Macinnis on Vimeo.