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| 16. 5 key rules of marketing campaigns | |
Ideally, before you plan a marketing campaign, you have a marketing plan for your business.The marketing plan is your master plan for marketing your small business. It provides the full picture ... | | /blog/5-key-rules-of-marketing-campaigns |
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| 17. Loss of attention |
How do we get the attention of the new consumeer? I really liked this inforgraphic from LookbookHQ 
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| 18. Mother's Day Marketing | |
We all love our mums!
Mother's Day is a brilliant opportunity for retailers to get on the band wagon and promote their offering. It is also an opportunity for service based businesses ... | | /blog/mother-s-day-marketing |
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| 19. Customer Experience Stats you need to know | |
This is an exerpt taken from The Seventh Era of Marketing blog.
While most business leaders admit the importance of customer experience, few understand what it takes to become a l... | | /blog/customer-experience-stats-you-need-to-know |
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| 20. How to create a lead magnet | | Kabbage.com has this great resource. 40 great small business tools. I thought it was worth sharing with you. Check out there other hot resources here. What information or knowledge do you have... | | /blog/how-to-create-a-lead-magnet |
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| 21. Does social media marketing work? | |
As a small business you might be wondering does social media marketing work? Here is some interesting research that explains how it works. It is all about cultivating relationships. Infact socia... | | /blog/does-social-media-marketing-work- |
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| 22. LinkedIn Sales Navigator - how to use it | |
The new sales navigator from LinkedIn is a must have prospecting and connecting tool for B2B sales and marketing people. This webinar from Ideal is a great intro as to how to use some of the bas... | | /blog/linkedin-sales-navigator---how-to-use-it |
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| 23. 5 Must Have Content Tools | |
I have been putting together some content plans for clients and have 5 great tools I want to share.
1. MindMesiter Mind Map - Using this tool you can plan your strategy, distribution, productio... | | /blog/5-must-have-content-tools |
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| 24. Great free marketing e-books | |
One of the commitments I make each month is to read a marketing or business novel. There are hepas of them on the web now that you can read online or listen two via Audible.
Here are my list... | | /blog/great-free-marketing-e-books |
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| 25. Checklist for hiring a marketing consultant | |
The most successful marketers measure what they do and they know how the marketing activities are impacting the revenue. They not only get leads into the funnel, they nurture them through ... | | /blog/checklist-for-hiring-a-marketing-consultant |
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| 26. Marketing Terms got you confused? | |
Marketing has changed so rapidly over the last 5 years and along with that is a whole new vocab. You could be execused if you didn't know what a bounce rate was, CTA , above the fold, ... | | /blog/marketing-terms-got-you-confused- |
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| 27. Small Business TV resources | |
For small businesses looking to learn in a visual way, there are a couple of good TV shows that I have found that give great case studies and examples we can call learn from.
1. S... | | /blog/small-business-tv-resources |
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| 28. Facebook advertising, does it work for small businesses? | |
Facebook advertising has been something that I have not really fully investigated but this weekend I locked away myself (with the flu) and decided to do some investigating!
The profiling and... | | /blog/facebook-advertising--does-it-work-for-smal... |
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| 29. It's time to move from excel to a CRM | |
At the first meeting with a small business one of the questions I ask is where is their database of clients and prospects. The usual response is it is in an excel document, in MYOB or in outlook... | | /blog/it-s-time-to-move-from-excel-to-a-crm |
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| 30. Marketing lessons from Tim Pethick | | Tim Pethick CEO of Nudie Juice has some good lessons in marketing for us all:
For decades marketers have known "consumers have become more discerning" yet they treat them the same way... | | /blog/marketing-lessons-from-tim-pethick |
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