Home >  Blog >  Marketing lessons from Tim Pethick

Marketing lessons from Tim Pethick

Posted by Danielle MacInnis on 4 September 2016
Tim Pethick CEO of Nudie Juice has some good lessons in marketing for us all:

For decades marketers have known "consumers have become more discerning" yet they treat them the same way
1. Marketers talk AT consumers rather than WITH them
2. Consumers are "trading up" they want mini-indulgences
3. Get people talking "word of mouth"
Getting the BRAND message across

Australians are "increasingly unhappy with, and ignoring, advertising"
81% say they are taking less notice of advertising
66% said advertising was boring and repetitive
75% say stereotypes proliferate
Source: Eye on Australia 2003

The lessons Tim has learned:

To challenge conventional wisdom
  • Just do it!
  • There are always more reasons not to Think big!
  • If you don't think you can you can't
  • Enjoy the ride (and others will too)
  • Focus on the customer
  • Be the best don't compromise
  • Size doesn't necessarily matter
  • Don't focus on the competition or you will lose
Branding the nudie way:
  • Make your product remarkable
  • Make it fun
  • Make it positive
  • Don't rely on traditional advertising
  • Give it (positive) attitude
  • Engage the consumer maximum dialogue;maximum involvement
  • The principal elements of Tim's nudie success:

* Integrity of the product
* Product difference
* Brand
* Passion
* I didn't know what couldn't be done industry outsiders think differently


Author: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via: Twitter Google+ LinkedIn
Tags: Customer Centric Marketing Marketing Education

Post comment


Latest News

Employee engagement is key to customer centric organisations

Mar 08 2018
I found this infographic and video by the Temkin Group and had to share it with you. The engag...

Which Competitors are watching you?

Feb 21 2018
Who is watching you? There are some sneaky ways to can check which competitors may be trac...

Subscribe to E-News

Join 10,000 of your peers and
make better marketing decisions with our e-news

What Our Clients Say

Danielle assisted us in the development of our ...

Damien Moriarty

Our Clients


Who we Are


What We Do


Why We Care


Who Work With

Knowledge Portal



Tell a FriendPrintBookmark SiteHome