Adwords tools for small business
Adwords is a difficult changing landscape to manage. Many small businesses avoid it because it is complicated. Others over invest without really knowing if it is really working well as a lead generation tool. I have come across two resources that can really assist.
Wordstream have a Adwords Grader Tool that will give you some information about whether your adwords is optimised. Even if you have an agency looking after your account it is worth doing this.
Additionally wordstream have a great e-book on Adwords explaining all the ins and outs of how to maximise a campaign. Download that here.
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