Home >  Blog >  Does social media marketing work?

Does social media marketing work?

Posted by Danielle MacInnis on 28 April 2017

As a small business you might be wondering does social media marketing work? Here is some interesting research that explains how it works. It is all about cultivating relationships. Infact social media might be more important for small businesses than large corporations.

"Humans are a tribal species, and that applies to our business relationships the same way it applies to our political parties, sports teams, etc., by investing in cultivating your brand and cultivating that brand's relationship with its audience.

Essentially, you're investing in building a tribe that will remain fiercely loyal to your brand through thick and thin."


Author: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via: Twitter Google+ LinkedIn
Tags: Social Media Marketing Content Marketing

Post comment


Latest News

Marketing tools to save you time!

Mar 21 2018
Here are some great tools that I discovered this week. 1. Lead List - form small businesse...

Employee engagement is key to customer centric organisations

Mar 08 2018
I found this infographic and video by the Temkin Group and had to share it with you. The engag...

Subscribe to E-News

Join 10,000 of your peers and
make better marketing decisions with our e-news

What Our Clients Say

This presentation was excellent, really excellent.

Robert Hall, Worldpoly

Our Clients



Who we Are


What We Do


Why We Care


Who Work With

Knowledge Portal



Tell a FriendPrintBookmark SiteHome