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When marketing efforts are not successful, many companies wonder why? They sent out direct mail, or refreshed their website, initiated Google Adwords, or attended a trade show, but are left disa...
/blog/marketing-mistakes-that-companies-make
LinkedIn is a must social media tool for any B2B company, however if you are not in marketing or HR many people are still unsure how to use it effectively.   Here are some key video...
/blog/linkedin---best-practices

Here is a video when your first starting off marketing your business.

 

/blog/key-marketing-objectives-webinar
Chances are if you are a small business your marketing software looks something like this. You are likely to have the following:  Email Marketing to communicate with your cust...
/blog/affordable-marketing-software-for-small-bus...
 
Best Content Creation Tips In today's world where anyone can be a publisher, small businesses are finding that creating and curating content relevant to their target audie...
/blog/8-tips-for-creating-great-content
Facebook posts work like a newsletter platform. Everytime you post people who have liked or followed your Page can see the post. This is true for both your Facebook business Page and your I...
/blog/facebook-advertising-101
Here is a podcast with Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Custome...
/blog/customer-centric-thought-leaders
How mature is your marketing? Are you a leader or a laggard when it comes to marketing sophisication. Smart Insights shows one way of quantifying how developed your marketing approach is. ...
/blog/audit-your-marketing-maturity
Customer centric - the new buzz word or a real way to differentiate your business The below graph represents the number of companies in the US that believe they are customer centric.76% of c...
/blog/are-you-customer-centric-
Check out the competition Some small businesses don't know where to start when doing their marketing. I was speaking with a local builder today and it has all become just too hard. Mos...
/blog/check-your-competitors-often
Who is watching you? There are some sneaky ways to can check which competitors may be tracking your activities. 1. Competitors IP address If you have your competitors' IP address...
/blog/which-competitors-are-watching-you-
I found this infographic and video by the Temkin Group and had to share it with you. The engagement of your team makes a huge difference to the customer experience. Internally we are all still c...
/blog/employee-engagement-is-key-to-customer-cent...
Here are some great tools that I discovered this week. 1. Leads List form small businesses that need a form to capture and track leads 2. AdWords Calculator - a tool to work out the cost...
/blog/marketing-tools-to-save-you-time-
I am still surprised when I chat with a small business to discover that they still have no CRM (customer relationship management tool or database). It is really key to growing your business. Eng...
/blog/databases-in-marketing
Being one of four girls the latest fad we are all trying is getting our nails done. You see nail salon's popping up all over the place. Honestly, there would be 6 in my current shopping preci...
/blog/nail-salon---building-a-better-customer-exp...

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