Home >  Blog >  Customer Centric Thought Leaders

Customer Centric Thought Leaders

Posted by Danielle MacInnis on 13 April 2018

Here is a podcast with Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Customer Experience Maturity Model and how to apply some of the principal's of customer-centric marketing practices for business. Lars explains some quick wins you can achieve by aligning your digital channels, using PPC campaign results and how to personalise and segment your customer journey on your website. He gives some Australian examples of companies creating great customer experiences like QTM Mutal Bank and Australian Super. To learn more about the book and take the Customer Experience Maturity Model Survey visit connecttheexperience.com

 

 

Here is an e-book around this topic of building a business case to becoming Customer Centric 

Author: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via: Twitter Google+ LinkedIn
Tags: Customer Centric Marketing Strategic Service Design Marketing Strategy

Post comment
 

 

Latest News

How b2b customers consume content and move down the buying path

Jun 20 2018
Content is the key to informed purchase decisions, but B2B marketing often gets content delive...

Creating a customer centric culture

Jun 10 2018
Below is an interview I did with Tristan White on how to create a customer-centric Culture. He...

Subscribe to E-News

Join 10,000 of your peers and
make better marketing decisions with our e-news

What Our Clients Say

Relevant, Practical, Interactive, Clear, Method...

Mark Jones, METS

Our Clients

 

 

Who we Are

 

What We Do

 

Why We Care

 

Who Work With


Knowledge Portal

 

 

<
Tell a FriendPrintBookmark SiteHome