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Customer Centric Thought Leaders

Posted by Danielle MacInnis on 13 April 2018

Here is a podcast with Lars Birkholm Peterson is one of the co-authors of Connect - How to use Data and Experience Marketing to Create Lifetime Customers. I interview Lars about the Customer Experience Maturity Model and how to apply some of the principal's of customer-centric marketing practices for business. Lars explains some quick wins you can achieve by aligning your digital channels, using PPC campaign results and how to personalise and segment your customer journey on your website. He gives some Australian examples of companies creating great customer experiences like QTM Mutal Bank and Australian Super. To learn more about the book and take the Customer Experience Maturity Model Survey visit



Here is an e-book around this topic of building a business case to becoming Customer Centric 

Danielle MacInnisAuthor:Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
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Tags:Customer Centric MarketingStrategic Service DesignMarketing Strategy

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