Audit your marketing maturity
How mature is your marketing?
Are you a leader or a laggard when it comes to marketing sophisication. Smart Insights shows one way of quantifying how developed your marketing approach is.
I like the sitecore Maturity Assessment as it is based around the customer. You can take their assessment here.
|Tags:Customer Centric MarketingMarketing MetricsMarketing StrategyMarketing Research|