How mature is your marketing?

Are you a leader or a laggard when it comes to marketing sophisication. Smart Insights shows one way of quantifying how developed your marketing approach is.

I like the sitecore Maturity Assessment as it is based around the customer. You can take their assessment here.

• Adobe has a digital marketing assessment here.
• The content Institute has a content assessment here
• The marketing score here by PR20/20 is also another good tool to assess your marketing maturity.
• Our marketing assessment is accessable in the marketing planning resources section.