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| 16. Vanity metrics don't matter, measure what is important | |
What are the metrics that really matter for a small business? Is it web traffic, retweets? Facebook like? These are often referred to as vanity metrics. The real numbers that matter a the custom... | | /blog/vanity-metrics-don-t-matter--measure-what-i... |
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| 17. All about the customer yes experience | |
I recently listened to a great Tony Robbins podcast where Tony interviewed the CEO of SoulCycle Melanie Whelan. The growth from 7 to 70 sites in less than 10 years is truly remarkable. The way t... | | /blog/all-about-the-customer-yes-experience |
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| 18. When should you outsource your marketing? | |
When does it make sense to outsource your marketing?
Marketing has become much more important with more of us doing our research online and beofre we are ready to buy. Because of the empow... | | /blog/when-should-you-outsource-your-marketing- |
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| 19. SEO, 5 tips that will make a big difference to being found | |
SEO is like building your online reputation, it is never really done. It is a continual process of tweaking and responding to the changing environment. Small businesses have spent thousands on S... | | /blog/seo--5-tips-that-will-make-a-big-difference... |
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| 20. Is your Marketing Funnel Upside Down and Leaking? | |
Is the sales funnel upside down? Is your funnel leaking?
MECLabs have a great video around this and the micro yes's you need at each stage and where the leaks happen.
... | | /blog/is-your-marketing-funnel-upside-down-and-le... |
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| 21. The fastest growing b2b companies | |
There are so many advice givers out there that it is hard to know who to listen too. I like to listen to those who have proven their theories and built a successful company. Below is the finding... | | /blog/the-fastest-growing-b2b-companies |
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| 22. Value proposition - true value | |
Many companies face a fundamental problem: there is a sizeable and growing gap between what they offer and what their customers actually value. This value gap leads to lost sales, lower profits,... | | /blog/value-proposition---true-value |
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| 24. Zombie Loyalists | |
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively i... | | /blog/zombie-loyalists |
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| 25. LinkedIn Sales Navigator - how to use it | |
The new sales navigator from LinkedIn is a must have prospecting and connecting tool for B2B sales and marketing people. This webinar from Ideal is a great intro as to how to use some of the bas... | | /blog/linkedin-sales-navigator---how-to-use-it |
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| 26. Marketing lessons from Tim Pethick | | Tim Pethick CEO of Nudie Juice has some good lessons in marketing for us all:
For decades marketers have known "consumers have become more discerning" yet they treat them the same way... | | /blog/marketing-lessons-from-tim-pethick |
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| 27. Vivid Vision | |
Yesterday I was listening to the I love Marketing Podcast and heard Cameron Herold explain a Vivid Vision. It was such a great explanation of how important it is to create an inspiring picture o... | | /blog/vivid-vision |
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| 28. What a marketing consultant does | |
It has come to my attention that in small business there is a misconception about what a marketing consultant actually does? Maybe this is in part because many people believe marketing is just... | | /blog/what-a-marketing-consultant-does |
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| 29. Content creation for SMB | |
"Like the tree that falls in the forest but no-one can hear, if you aren't found in search you don't really exist.But you won't be a success on social networks if you don't ... | | /blog/content-creation-for-smb |
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| 30. Growth Strategies | |
How do businesses grow?
McKinsey and McKinsey recently released a new paper on How growth champions create new value. This paper is essentially about creating value propositions.
... | | /blog/growth-strategies |
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