Home >  Blog >  Growth Strategies

Growth Strategies

Posted by Danielle MacInnis on 22 September 2016

How do businesses grow?

McKinsey and McKinsey recently released a new paper on How growth champions create new value. This paper is essentially about creating value propositions.


They talked about three different approaches. The first was an investor type. This is looking at new categories, segments and markets to add value too. Next is the creator which looks at new products and services. The last is the performer that looks at new business models.

So when you are planning your next year's growth strategies it might be useful to use one of these models.














Author: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via: Twitter Google+ LinkedIn
Tags: Marketing Segmentation Marketing Strategy

Post comment


Latest News

What should you be reading to keep up to date with Marketing

Jul 18 2018
Reading the right stuff  Here are the top ten sources I read for marketing advice: ...

Customer Journey Mapping Research

Jul 12 2018
Customer Journey Mapping is a Must McKinsey have just released some interesting research...

Subscribe to E-News

Join 10,000 of your peers and
make better marketing decisions with our e-news

What Our Clients Say

Dan has been an absolute professional with her ...

Danny Marlow

Our Clients



Who we Are


What We Do


Why We Care


Who Work With

Knowledge Portal

Tell a FriendPrintBookmark SiteHome