LinkedIn - Best practices for beginner
Posted by Danielle MacInnis
on 23 June 2019
 "LinkedIn - Best practices for beginner")
LinkedIn is a must social media tool for any B2B company, however if you are not in marketing or HR many people are still unsure how to use it effectively.
Here are some key video...
| Posted in:LinkedinDigital Marketing | 0 Comments |
Marketing Mistakes That Companies Make
Posted by Danielle MacInnis
on 28 May 2019
 "Marketing Mistakes That Companies Make")
When marketing efforts are not successful, many companies wonder why? They sent out direct mail, or refreshed their website, initiated Google Adwords, or attended a trade show, but are left disa...
| Posted in:Marketing coachMarketing StrategyMarketing Education | 0 Comments |
Your Why - Developing your business's mission
Posted by Danielle MacInnis
on 24 April 2019
 "Your Why - Developing your business's mission")
When you start your business it is usually out of a passion or skillset. While some of us do a business plan, the focus on the mission or the why of our business is sometimes lost along the way....
| Posted in:Brand StrategyMarketing EducationValue Proposition | 0 Comments |
Google ad benchmarks 2019
Posted by Danielle MacInnis
on 19 April 2019
 "Google ad benchmarks 2019")
Here are the latest stats you need to know from Google to benchmark how you are going with your digital marketing.
Key takeaways:
You should measure average click through rate of you...
| Posted in:AdwordsGoogle AnalyticsDigital Marketing | 0 Comments |
A small business that has gone from strength to strength
Posted by Danielle MacInnis
on 9 April 2019
 "A small business that has gone from strength to strength")
A while ago I interviewed Claudia Bowman about her passion about cheese and her business and her App The Cheese Monger and her business McIntosh & Bowman Cheesemongers. Her app has over...
| Posted in:Customer Centric MarketingBrand StrategyCustomer InsightMarketing Plan | 0 Comments |
