Creating content is key to any marketing strategy these days but I still find that clients have an unrealistic expectation of what it actually costs to create content. It is not unsual to spend ...

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While the term "customer centricity" has been interpreted in many ways, at its core, it's the idea that businesses provide customers with an exceptional journey. This, in turn, inc...

I know that my son who is a teenager never watches TV. He is on his phone or ipad or computer watching You Tube mostly. He is not alone. You cannot talk to someone under 25 who doesn't watch...

Online reviews have gathered importance as more of us do our researching and shopping online. The opinion of our peers holds more weight than that salesperson and so now it is a no-brainer to ch...