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Posted in Strategic Service Design

Customer Centric Marketing Podcast

Posted by Danielle MacInnis on 2 January 2023
Customer Centric Marketing Podcast
Even though I did this podcast 10 years ago it is never more relevant than today. This podcast is with one of the original design thinkers, Arne van Oosterom the founder and partner at DesignT...
Posted in:Strategic Service DesignCustomer Service Design   0 Comments

How to market your business during the Coronavirus?

Posted by Danielle MacInnis on 20 April 2020
How to market your business during the Coronavirus?
Right now businesses are desperately trying to keep a afloat when the traditional way of doing business has been turned on its head. No more face to face meetings, foot traffic or lunch time meet...
Posted in:Strategic Service DesignCustomer InsightDigital MarketingCompetitionContent Marketing   0 Comments

How do you make a service visible?

Posted by Danielle MacInnis on 5 August 2019
How do you make a service visible?
Service is said to be invisible. That is, you can only tell how good it is once you have experienced it. However, these days with online reviews, social media and technology it is easy to share tha...
Posted in:Customer Centric MarketingStrategic Service DesignCustomer Insight   0 Comments

Customer Journey Mapping Research

Posted by Danielle MacInnis on 12 July 2018
Customer Journey Mapping Research
Customer Journey Mapping is a Must McKinsey have just released some interesting research about those companies that do customer journey mapping. Customer journey mapping is a discipline that allow...
Posted in:Customer Centric MarketingStrategic Service DesignCustomer InsightBrand Strategy   0 Comments

How b2b customers consume content

Posted by Danielle MacInnis on 20 June 2018
How b2b customers consume content
Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces en...
Posted in:Customer Centric MarketingStrategic Service DesignCustomer InsightMarketing SegmentationContent MarketingMarketing Strategy   0 Comments
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