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Building the marketing foundations first

Posted by Danielle MacInnis on 11 December 2019
Building the marketing foundations first
When a new client comes to me for marketing help they are usually coming to solve a particular problem. They might have not enough leads, not the right leads, too much competition erroding their ...
Posted in:Marketing coachMarketing StrategyMarketing EducationMarketing Plan   0 Comments

Why you need a marketing expert

Posted by Danielle MacInnis on 30 October 2019
Why you need a marketing expert
Running a small business requires so much time and attention. Why then do you need a marketing expert? Being active rather than passive in attracting your ideal clients is one of the most importa...
Posted in:Marketing coachContent MarketingMarketing StrategyOutsource MarketingMarketing EducationMarketing Plan   0 Comments

Video is the new TV

Posted by Danielle MacInnis on 17 October 2019
Video is the new TV
I have just returned from 1 month overseas and the much needed break has given me a chance to see how others live, open my eyes to new ideas and a fresh perspective. While traveling in other coun...
Posted in:Video MarketingDigital Marketing   0 Comments

The Importance of a Style Guide

Posted by Danielle MacInnis on 15 August 2019
The Importance of a Style Guide
A Style Guide is a document that show the key elements of your brand. This usually include: Logo style Font Colours to be used (Pantone numbers) Adobe Color CC Templates for...
Posted in:Brand Strategy   0 Comments

Facebook Advertising 101

Posted by Danielle MacInnis on 12 August 2019
Facebook Advertising 101
Facebook posts work like a newsletter platform. Everytime you post people who have liked or followed your Page can see the post. This is true for both your Facebook business Page and your I...
Posted in:Lead GenerationMarketing EducationFacebook Advertising   0 Comments
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