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The Barbie Story - What to do when your brand is failing?

Posted by Danielle MacInnis on 30 December 2018
The Barbie Story - What to do when your brand is failing?
Barbie has been an iconic brand for over 40 years but in the last 5 years they have lost their way. They had a value proposition that just didn't meet the buyers expectations any more. ...
Posted in:Customer Centric MarketingBrand Strategy   0 Comments

Do you understand your value proposition?

Posted by Danielle MacInnis on 30 November 2018
Do you understand your value proposition?
Do you understand your value propostion? I find that this is a big stumbling block for many clients. This video is really great in terms of assisting you understand what a value proposition is. ...
Posted in:Value Proposition   0 Comments

Marketing Software

Posted by Danielle MacInnis on 17 November 2018
Marketing Software
We now are spending more on our marketing technology than anything else. Learn more on the Gartner Blog If you nee to audit your martech stack to determine, not only the marketing tools your...
Posted in:MartechSocial Media MarketingMarketing Education   0 Comments

Mobile Marketing, what you need to know

Posted by Danielle MacInnis on 17 November 2018
Mobile Marketing, what you need to know
Business Chicks has this great content around Mobile Marketing I wanted to share. In today's fast-paced world, we're using our mobile phones to transact more than ever before. Don...
Posted in:Digitial Marketing   0 Comments

Get the fundamentals of marketing right

Posted by Danielle MacInnis on 24 October 2018
Get the fundamentals of marketing right
Companies that do robust marketing grow faster Bullseye Marketing did some research which showed that those companies that marketed themselves grew up to 5 times faster than those who didn...
Posted in:Customer Centric MarketingMarketing coachMarketing Plan   0 Comments
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