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Industry Benchmark Conversion Rates

Posted by Danielle MacInnis on 23 April 2024
Industry Benchmark Conversion Rates
Industry Average Conversion Rates and how to improve themHere are the tables summarizing the PPC conversion rates by industry and within the B2C eCommerce category:PPC Conversion Rates by IndustryI...
Posted in:Marketing ConversionPaid AdsIndustry Benchmarks   0 Comments

A Marketing Strategy Matters

Posted by Danielle MacInnis on 17 April 2024
A Marketing Strategy Matters
Avoiding the Pitfalls: The Importance of a Solid Marketing Strategy Before Tactical Executionn the dynamic world of digital marketing, it’s easy for small businesses to get caught up in the allur...
Posted in:Marketing PlanMarketing Strategy   0 Comments

Building a Tribe of Swifties

Posted by Danielle MacInnis on 20 February 2024
Building a Tribe of Swifties
Even though I didn't go to the Taylor Swift concert, I felt the vibe and connected to her brand because of the Swifties and the excitement created last week in Melbourne. In fact, on Saturday, wanti...
Posted in:Customer Centric MarketingMarketing EducationCustomer Insight   0 Comments

Understanding your marketing technology

Posted by Danielle MacInnis on 13 February 2024
Understanding your marketing technology
What marketing tech do you need in 2024The "Martech for 2024" report by Scott Brinker and Frans Riemersma focuses on the evolving landscape of marketing technology. As a small business, what do you n...
Posted in:Marketing technologyMarketing Tools   0 Comments

How to set up your email to ensure deliverability

Posted by Danielle MacInnis on 8 February 2024
How to set up your email to ensure deliverability
Update your email domain settings or risk undelivered In today's digital age, email communication is crucial for businesses to connect with clients, partners, and employees. However, many busin...
Posted in:Email MarketingEmail Software   0 Comments
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