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Vivid Vision

Posted by Danielle MacInnis on 5 September 2016
Yesterday I was listening to the I love Marketing Podcast and heard Cameron Herold explain a Vivid Vision. It was such a great explanation of how important it is to create an inspiring picture o...
Posted in:Customer Centric MarketingBrand StrategyMarketing Tools   0 Comments

Marketing lessons from Tim Pethick

Posted by Danielle MacInnis on 4 September 2016
Tim Pethick CEO of Nudie Juice has some good lessons in marketing for us all: For decades marketers have known "consumers have become more discerning" yet they treat them the same way...
Posted in:Customer Centric MarketingMarketing Education   0 Comments

LinkedIn Sales Navigator - how to use it

Posted by Danielle MacInnis on 30 August 2016
The new sales navigator from LinkedIn is a must have prospecting and connecting tool for B2B sales and marketing people. This webinar from Ideal is a great intro as to how to use some of the bas...
Posted in:LinkedinDigital Marketing   0 Comments

It's time to move from excel to a CRM

Posted by Danielle MacInnis on 26 August 2016
At the first meeting with a small business one of the questions I ask is where is their database of clients and prospects. The usual response is it is in an excel document, in MYOB or in outlook...
Posted in:Marketing technologyMarketing EducationSales ToolsDigital Marketing   0 Comments

Facebook advertising, does it work for small businesses?

Posted by Danielle MacInnis on 17 August 2016
Facebook advertising has been something that I have not really fully investigated but this weekend I locked away myself (with the flu) and decided to do some investigating! The profiling and...
Posted in:Marketing ToolsFacebook AdvertisingDigital Marketing   0 Comments
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