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LinkedIn Sales Navigator - how to use it

Posted by Danielle MacInnis on 30 August 2016
The new sales navigator from LinkedIn is a must have prospecting and connecting tool for B2B sales and marketing people. This webinar from Ideal is a great intro as to how to use some of the bas...
Posted in:LinkedinDigital Marketing   0 Comments

It's time to move from excel to a CRM

Posted by Danielle MacInnis on 26 August 2016
At the first meeting with a small business one of the questions I ask is where is their database of clients and prospects. The usual response is it is in an excel document, in MYOB or in outlook...
Posted in:Marketing technologyMarketing EducationSales ToolsDigital Marketing   0 Comments

Facebook advertising, does it work for small businesses?

Posted by Danielle MacInnis on 17 August 2016
Facebook advertising has been something that I have not really fully investigated but this weekend I locked away myself (with the flu) and decided to do some investigating! The profiling and...
Posted in:Marketing ToolsFacebook AdvertisingDigital Marketing   0 Comments

Small Business TV resources

Posted by Danielle MacInnis on 7 August 2016
For small businesses looking to learn in a visual way, there are a couple of good TV shows that I have found that give great case studies and examples we can call learn from.   1. S...
Posted in:Marketing Education   0 Comments

Marketing Terms got you confused?

Posted by Danielle MacInnis on 29 July 2016
Marketing has changed so rapidly over the last 5 years and along with that is a whole new vocab. You could be execused if you didn't know what a bounce rate was,  CTA , above the fold, ...
Posted in:Content MarketingMarketing EducationMarketing ToolsDigital Marketing   0 Comments
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