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Give to get

Posted by Danielle MacInnis on 17 March 2016
Having a giving mentality turns out not only to be a feel good habit but a profitable one as well. This Go Giver book tells a story of Joe and how putting value and others at the centre of his d...
Posted in:Customer Centric MarketingMarketing StrategyCustomer Insight   0 Comments

What is remarketing?

Posted by Danielle MacInnis on 11 March 2016
So what is remarketing? That is what I hear from a number of small businesses. Remarketing is targeting those people who have already visited your website that may not have finished an actio...
Posted in:Digital Marketing   0 Comments

Employee engagement a key to marketing the brand culture

Posted by Danielle MacInnis on 19 February 2016
The way a employee behaves directly affects the customer experience. We have all had the Julie Roberts shopping experience. Employee engagement is critical in retaining talent and ensuring the b...
Posted in:Customer Centric MarketingMarketing StrategyBrand Strategy   0 Comments

Marketing Mix

Posted by Danielle MacInnis on 14 February 2016
The marketing mix has become enormous with the new digital landscape. So how do small business owners decide what they need as part of their marketing tactics? My top must haves: 1. Webs...
Posted in:Digital Marketing   0 Comments

Facebook Advertising

Posted by Danielle MacInnis on 2 February 2016
Facebook has become a social hub for nearly every segment to check out what friends and family are doing with over 1 Billion users world wide. What makes this a great marketing tool is that it i...
Posted in:Marketing ToolsDigital Marketing   0 Comments
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