Zombie Loyalists
Posted by Danielle MacInnis
on 20 October 2016
Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively i...
| Posted in:Customer Centric MarketingMarketing Tools | 0 Comments |
Lyn Hunsaker a customer experience
Posted by Danielle MacInnis
on 11 October 2016
Here is an interview I did with Lyn Hunsaker around customer experience.
Lynn Hunsaker interview on Customer Experience from Danielle Macinnis on Vimeo.
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| Posted in:Customer Centric MarketingCustomer Insight | 0 Comments |
How to create a press kit in minutes
Posted by Danielle MacInnis
on 4 October 2016
I have been assisting clients set up a media page lately so they can control the quality of the images and the text that is used when they are quoted. As I was doing my research I came across th...
| Posted in:Content MarketingMarketing EducationMarketing Tools | 0 Comments |
Growth Strategies
Posted by Danielle MacInnis
on 22 September 2016
How do businesses grow?
McKinsey and McKinsey recently released a new paper on How growth champions create new value. This paper is essentially about creating value propositions.
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| Posted in:Marketing StrategyMarketing Segmentation | 0 Comments |
Content creation for SMB
Posted by Danielle MacInnis
on 10 September 2016
"Like the tree that falls in the forest but no-one can hear, if you aren't found in search you don't really exist.But you won't be a success on social networks if you don't ...
| Posted in:Content Marketing | 0 Comments |
