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How to listen Online

Posted by Danielle MacInnis on 22 April 2016
By now you are probably up to date with the social media tools if you are reading this blog, ie twitter, facebook, Linked In, etc but have you considered monitoring the conversation others are ha...
Posted in:Customer Insight   0 Comments

The best SEO tools for small business

Posted by Danielle MacInnis on 11 April 2016
Searching for the best SEO tools is something that a small business struggles with. There is such a gap in the information of what to look for and to know which is the best tool to use for: ...
Posted in:SEO   0 Comments

A five step web audit

Posted by Danielle MacInnis on 4 April 2016
A key test that any small business can do to check whether their website passes the 8 second mircowave test (how long a visitor views your site) is to follow these tips: 1. Is it clear to a ...
Posted in:Digital Marketing   0 Comments

The UX factor

Posted by Danielle MacInnis on 30 March 2016
I was on the plane last week and was reading a great article by Lillian Tong called The UX factor. The article was in the Virgin Inflight Magazine but the basic concept was about the way custome...
Posted in:Customer Centric MarketingCustomer Insight   0 Comments

The customer experience as a competitive advantage

Posted by Danielle MacInnis on 22 March 2016
Customers expectations have changed.  You are not just competing with your closest competitors anymore, you are competing with your customers total journey throughout their day. Every exper...
Posted in:Customer Centric MarketingBrand StrategyCustomer Insight   0 Comments
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