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10 Skills You Need to Succeed as a Marketing Consultant

Posted by Danielle MacInnis on 14 January 2023
10 Skills You Need to Succeed as a Marketing Consultant

There's a growing demand for skilled professionals, and the market for independent consultants is rising. Part of this is because some companies are hesitant to invest in expensive large marketing or advertising firms. They would rather invest in one expert who can train their existing internal team(s).

If you're interested in becoming a marketing consultant, there are a few skills you'll need to master. Marketing consulting is a great way to use your skills to build a successful business. However, you need some essential skills to succeed as a marketing consultant. Here are 10 of them:

1. Research skills. As a marketing consultant, you'll need to be able to research your client's industry, target market, and competitors.

2. Analytical skills. You'll need to be able to analyze data and identify trends to develop effective marketing strategies for your clients.

3. Strategic planning skills. You'll need to be able to develop comprehensive marketing plans that achieve your client's goals.

4. Writing skills. You'll need to communicate effectively in writing, creating original content and editing existing content.

5. Presentation skills. You'll need to be able to present your ideas clearly and persuasively in both written and oral form.

6. Project management skills. You'll need to be able to manage multiple projects simultaneously and keep them on track and within budget.

7. Time management skills. You'll need to be able to juggle multiple deadlines and priorities and stay calm under pressure.

8. Client relations skills. You'll need to develop and maintain positive relationships with your clients. be successful in this in-demand field. As a marketing consultant, you'll work with clients to help them achieve their marketing goals. This means being able to clearly explain your ideas and strategies and being able to listen to and understand your client's needs.

9. You will need to be an expert in digital marketing. This means a solid understanding of SEO, social media, email marketing, and other digital marketing channels.

10. You'll need to be well-versed in traditional marketing principles. Even though digital marketing is the future, there's still much to be said about good old-fashioned marketing techniques.


According to research by Credo, the average digital marketing consultant earns $147.67 per hour (US), with the rate increasing depending on years of experience in the industry.

To become a marketing consultant, you’ll need to take certain steps to be successful. These steps include demonstrating your skills by completing a marketing qualification gaining relevant work experience and building a professional network and client base. Being recognised by the Australian Marketing Institute and building your professional brand on LinkedIn is important.

Danielle MacInnisAuthor:Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
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Tags:Marketing EducationDigital Marketing Consultantmarketing consultant

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