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Posted in Digital Marketing Consultant

The importance of selecting the right marketing channels

Posted by Danielle MacInnis on 14 May 2021
The importance of selecting the right marketing channels
No matter what size your business is there is always the pressure to be resource strapped. However one mistake I see brands make is trying to be in every channel. It is critically important to fi...
Posted in:Marketing EducationDigital Marketing ConsultantMarketing Tools   0 Comments

What skills does a marketer need to succeed in 2021?

Posted by Danielle MacInnis on 10 April 2021
What skills does a marketer need to succeed in 2021?
What skills does a marketer need in 2021 to succeed. The CMO research highlights the key skills and behaviours. It is not a surprise to me that customer journey mapping and segmentation are at th...
Posted in:Marketing EducationDigital Marketing Consultant   0 Comments

What does a digital Marketer do exactly?

Posted by Danielle MacInnis on 25 January 2021
What does a digital Marketer do exactly?
The growth in digital marketing has been rapid in the last five years but it has only been the last 12 months where businesses have seen their businesses need the skills as a digital marketer. Th...
Posted in:Digital Marketing ConsultantDigital Marketing   0 Comments
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