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How Ai tools are changing copywriting and marketing

Posted by Danielle MacInnis on 11 December 2022
How Ai tools are changing copywriting and marketing

If you're in marketing or copywriting, AI is changing how you do your job—and it will keep changing. It's about time marketers got smarter about using AI for their benefit. And if you're not working in marketing yet, there's no better time than now to learn how AI can change your future career prospects. So let's dive into how exactly this tech is transforming the way we market our products and services online:

AI tools make it easier for marketers to sort through tons of data.

AI tools can help marketers identify trends, find patterns in data and determine the best way to use what they’ve got. These capabilities make it easier for marketers to sort through the available massive amounts of information, enabling them to optimize their marketing efforts.

AI is beneficial when it comes time to set goals and strategies for your business. If you’re using AI tools like Google Analytics, you may be able to find out why specific campaigns aren’t performing as well as you had hoped—and then adjust your strategy accordingly! This can help create a win-win situation: You get more customers/clients plus more leads for your salespeople or customer service team (if applicable).

AI helps marketers identify better keywords for your content.

Keywords are essential for SEO. They help your content get found and indicate to search engines that it is relevant to the query. That said, keyword research can be tedious if you're doing it manually.

AI helps marketers identify better keywords for their content through machine learning and natural language processing (NLP). It's not just about finding the right words—it's about finding the right words for your audience and website to reach people who need what you offer.

AI can help you generate more ideas.

  • AI can help you generate more ideas by analyzing data.
  • AI can help you generate more ideas by reading content.
  • AI can help you generate more ideas by reading your audience's comments.
  • AI can help you generate more ideas by reading your competitors.

More people are searching with voice instead of typing, so your copy needs to be different.

  • Voice search is growing exponentially, and it's changing the way people interact with websites.
  • Voice search is becoming more conversational. People speak more naturally, using contractions and slang — just as they would when talking to a friend or family member.
  • Voice search is becoming more visual. People are asking for images (like "show me pictures of cats") rather than simply looking for text-based content related to the keywords they've searched for (like "cat").
  • Voice search can be personal: It can give you answers based on your location or preferences—for example, "What's the best pizza near me?" If you're travelling abroad and unfamiliar with local customs and food preferences, ask Google Assistant or Siri where you should go on vacation!

AI tools can help you craft better CTAs.

CTAs are the calls to action in your copy that tell your reader what to do next. They’re essential because they help you get more conversions. If a user sees a CTA and doesn't click it, there's only one explanation: the copy wasn't compelling enough!

So if you want more conversions, it's essential that you craft CTAs that are effective and direct—which is why AI tools can be so helpful. After all, they're explicitly designed to analyze data and make predictions based on probability. And since we know CTAs have a significant impact on sales, it makes sense that AI could help us write better ones!

AI can help you construct better headlines and subject lines.

  • AI can help you construct better headlines, subject lines and titles.
  • AI can help you find the best headline for your content.
  • AI can help find the best subject line for your email.
  • AI can help you find the best title for your video.
  • AI can help you determine which tagline or brand name works best with your audience (or even if there is a better version).

There are many ways AI can improve your copywriting and marketing, from analyzing data to crafting headlines.

Analyzing data: AI tools can help you analyze vast amounts of data and find patterns. This analysis is incredibly helpful for any content marketing, but especially for headlines and subject lines that must be personalized to each reader.

Crafting headlines, subject lines, and calls-to-action: Since AI can craft personalized messages based on your users' preferences, the same tools can also be used to write custom headlines and calls-to-action for specific users.

Ai is acting as a liaison between the human and digital worlds.

  • As a tool, AI can help you connect your digital and physical worlds. It's also a tool that can help you understand your customers better, which leads to better business decisions.
  • AI is more than just software; it's a way of thinking and problem-solving approach that combines human and machine intelligence in new ways.

Ai is making social media a better place for small businesses.

As a small business, you may not have much time to spend on social media. But what if you could use artificial intelligence (ai) tools to automate some of your social media efforts? A key benefit of using ai tools is that they can help you find audiences and influencers interested in your product or service, which means less time wasted trying to find the right people.

This also means that with the right combination of data, ai can help target an audience based on their interests and demographics instead of just looking for keywords or hashtags. For example:

If I want my company’s blog post about how old-school marketing techniques are still valuable today to reach as many marketers as possible, then I would look for people who aren’t already following me on Twitter but do follow other marketers like Gary Vaynerchuk or Seth Godin by using an automated tool like Buffer Social To Find Influencers

So, what are you waiting for? The time to start using AI tools is now—it’s not just about being able to write better copy. It’s about having more time to focus on relationships with your customers or writing a novel.

Ai removes decision fatigue.

If you’re daunted by the prospect of writing your own copy or just looking for an edge in the marketing game, then ai tools are for you. As AI becomes more accessible, it will help content writers and marketers, especially those who want to focus on more critical tasks.

Ai tools can generate text from scratch without needing to source it from another source (like a website). This is useful because it can create unique content that doesn't rely on templates or other pre-existing works. And since this algorithm isn't limited to company specifics like employee names or product descriptions, these tools are an excellent way for businesses to get started with their copywriting efforts without having any experience or expertise in writing themselves.

Marketing has always been about understanding humans—AI can help us understand ourselves better.

AI’s ability to accurately predict user behaviour means marketers can now use this information to make smarter decisions about their content, products and brand.

For example, suppose you’re a company that sells running shoes, and your marketing team wants to launch a new campaign centred around running events in New York City. In that case, AI could analyze location data on social media posts about running in NYC (location-tagged or geo-tagged) over the previous year. You can then see which types of runners were posting about specific areas and how often they did—this will give you insights into how many people are interested in running at specific times/locations and how many people visit certain areas for exercise. Additionally, AI could also predict where those runners might be located based on their activities on social media—and whether any clusters of users frequent specific areas (e.g., someone who frequents Central Park every morning). All these factors would help inform your strategy for ensuring your brand is represented where it matters most—and not just by wasting time promoting something no one cares about!

AI will always need humans.

AI is a tool, not a replacement for human creativity.

AI can help humans make better decisions, but it doesn’t replace the human factor. AI is not a panacea, or even close to being one. It cannot replace us in our work; instead, it can make our jobs more accessible and efficient so that we can focus on what matters: creating great content that resonates with people.

AI can be used in really creative ways by people who understand how to use it properly.

  • AI is a tool, not a replacement for human creativity.
  • AI is just another tool that can be used in creative ways.
  • AI can be used to enhance creativity.
  • AI can make the creative process more efficient and effective by reducing the time spent on mundane tasks, allowing you to focus on the parts that matter most: your ideas and how best to execute them.

Ai Software

There are many software Ai copywriting tools, but here are some I found that are useful:

CopyAi - I used this to write this article, and it is $36US per month

JasperAi   Starts at $29/mo for 20,000 words/mo.

Copymatic $9 per month for 15000 words

Anyword - $24 per month for 20,000 words

Rytr - Free and then $9US per month for 100k characters per month

More tools here


So, what are you waiting for? The time to start using AI tools is now—it’s not just about being able to write better copy. It’s about having more time to focus on relationships with your customers or writing a novel.

Danielle MacInnisAuthor:Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via:TwitterLinkedIn
Tags:Marketing ToolsAi

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