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I have just completed my travels around Australia training over 50 SMEs on how to create a compelling value proposition. This work was based on the tool by Strategzer Value proposition design. I...
/blog/how-to-create-value
In marketing like other professions we have developed a wordy often confusing list of terms that to an outsider are like another language. So I have been hunting the web for the best glossary to...
/blog/marketing-glossary
The "How" in Marketing Really Matters What use to be invisible is now clearly viewable for the whole world to see. How we make clothes in appalling conditions, the ingredients of...
/blog/the-how-and-why-makes-all-the-difference
  You know how sometimes the universe keeps sending you the same message? Like if you are interested in buying a new red  car all you see is red cars or if you want to be pregnant,...
/blog/so--what-is-your-one-sentence-
/blog/5-secrets-to-being-found-online
1. Create interesting and creative content. Your content will make people want to watch your TikTok videos and follow your account. Try to be as creative as possible and post entertaining and info...
/blog/how-to-use-tik-tok-to-market-your-small-bus...
According to Google, "over the last six months, businesses have embraced digital transformation and thrived. It's not just or even primarily about building a better e-commerce site (as i...
/blog/the-new-digital-era---it-s-here-
The welcome series as become a standard when you are using a email software like Mailchimp, Klaviyo, Woo, Shopify, Active Campaign and many others. Here are some tips to inlcude in your welcome s...
/blog/welcome-series-for-email-automation-tips
The growth in digital marketing has been rapid in the last five years but it has only been the last 12 months where businesses have seen their businesses need the skills as a digital marketer. Th...
/blog/what-does-a-digital-marketer-do-exactly-
When creating a new website there are some key principles that you need to consider. One of the first is how well your website converts. I was listening to a podcast last night Target Internet an...
/blog/create-a-website-that-converts
A marketing plan is one of the best investments you can make in 2021. Failing to plan can see marketing dollars invested in the wrong tactics and this wastes time and money. Before you can start ...
/blog/have-you-planned-your-2021-marketing-strate...
As small business take their marketing to the next level, many are trying their hand at email marketing. It makes sense to set up your email marketing to keep communicating with prospects and cli...
/blog/need-a-mailchimp-expert-
The VIctorian Government has a new funding program called the Digital Adaption Program which will rebate any smal business up to $1200 for investing in Ditial tools to grow their business. This i...
/blog/get--1200-to-build-your-small-business-digi...
Are you ready? According to industry experts, rethinking readiness comes down to five things: gathering relevant insights with the right tools, embracing automation, being data-driven, prioriti...
/blog/how-to-hit-the-ground-running-in-2021
When you start to work with a marketing agency or consultant there are a few tools that will really make your life easier. Here are my recommendations. 1. Screen capture software. This is importa...
/blog/tools-you-need-when-working-with-a-marketin...

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