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|136. Why you need a brand
|Think branding is only for large multi-national corporations? Think again. Here are 9 easy tips you can use to grow your brand with your customers, by Nick Rice.
The design of your logo really ...
|137. Social Media Sizes
Getting the images right for your social media is a key part of a professional image. Matt from Onblastblog.com has a great template to assist you and your graphic artist get the size right ever...
|138. Have you mapped your customer's journey?
These days most businesses understand that they need to understand more about their customers and the customer journey. That is the path that the customer takes to find you, try your service or ...
|139. Story Telling is a key marketing strategy
81% of people choose
brands based on what
their friends (not agencies) said
Story telling is so important as consumers care about the how not just the what of your product or servic...
|140. Your content strategy, how to do it.
No doubt you are like most businesses and furiously creating content to build a connection and earn your prospects and customers attention. 90% of all businesses realise that there is value in m...
|141. Marketing Glossary
In marketing like other professions we have developed a wordy often confusing list of terms that to an outsider are like another language. So I have been hunting the web for the best glossary to...
|142. Great Marketing E-books
As some of you know I am a constant reader and have collected some of my favorite Marketing E-books here for you to enjoy. These are great if you are trying to get some more information on a par...
|143. Effective Marketing Is All About Being Helpful
Marketing your business can be really easy. You just need to be helpful. I always thought there was no real skill in being helpful, but maybe being able to think about what your customers w...
|144. Rebranding is like having a personal make over
When you decide to change your brand it is sort of like having a personal make-over.It requires throwing out all your clothes and starting again. It is requires a big clean out and it me...
|145. Target Market: Nutrition Conscious Seekers
New markets are created all the time, and smart business people can see the under current and capture a new market just because they are listening. Over the past few months many of us would have...
|146. How to build something people want? Customer Insight
It is a simple answer. It is not the saying build and they will come, it is ask, and they will tell. The fastest way to grow your business is to build a customer centric product or service: that...
|147. Do you have the right marketing tools?
In this ever changing marketing landscape it is not surprising that most of us don't have the marketing tools we need. If we look at the marketing technology landscape put together by chiefm...
|148. How to create value
I have just completed my travels around Australia training over 50 SMEs on how to create a compelling value proposition. This work was based on the tool by Strategzer Value proposition design. I...
|149. The how and why makes all the difference
The "How" in Marketing Really Matters
What use to be invisible is now clearly viewable for the whole world to see. How we make clothes in appalling conditions, the ingredients of...
|150. Web Strategy and Video training
Web strategy is something that usually comes as an after thought. As a small business it is likely that you feel that just building your website is a key milestone. Really it is like saying, bui...