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There is no excuse for a "spray and pray" approach to marketing any more. We are becoming increasingly frustrated with a one fits all approach especially when our digital footprin...
/blog/spray-and-pray-is-no-way-to-market
Why your customers buy from you and not your competitors is a key strategic marketing question that is harder to answer than ever before. The competitive landscape has changed and commoditi...
/blog/why-your-customers-choose-you-
We believe that to do really great marketing you have to deliver brilliant customer experiences. Your employees have such a big impact on how these experiences are delivered and felt by your cus...
/blog/build-a-culture-you-can-feel
Up has a great new evaluation tool on how you can discover if your site is mobile friendly. Before now it was a nice to have but as of April 21, 2015, mobile friendliness is now a key part o...
/blog/is-your-site-mobile-friendly

This short skit from Utopia makes light of the process some businesses find themselves in with design.  You brand is not your logo but it can become a short cut to mean something to ...
/blog/your-logo
If you are doing any sort of marketing you should be keeping a metrics checklist so you can see what is working and what isn't. Creating a scorecard can be as easy as creating your on Ex...
/blog/marketing-scoreboard
This week I was named a finalist for Flying Solo's Marketing Marverick Award in 2015. It was really nice to be recognised for what I do all day (just about every day) with small businesses. ...
/blog/being-rewarded-and-recognised-feels-good-
As as small business the world of online marketing can be overwhelming, so when we see a shortcut it can be very attractive. Target Internet have done a brilliant wrap up and review of most of t...
/blog/seo-tools-review
The "How" in Marketing Really Matters What use to be invisible is now clearly viewable for the whole world to see. How we make clothes in appalling conditions, the ingredients of...
/blog/the-how-and-why-makes-all-the-difference
In marketing like other professions we have developed a wordy often confusing list of terms that to an outsider are like another language. So I have been hunting the web for the best glossary to...
/blog/marketing-glossary
In this ever changing marketing landscape it is not surprising that most of us don't have the marketing tools we need. If we look at the marketing technology landscape put together by chiefm...
/blog/do-you-have-the-right-marketing-tools-
I have just completed my travels around Australia training over 50 SMEs on how to create a compelling value proposition. This work was based on the tool by Strategzer Value proposition design. I...
/blog/how-to-create-value
To make the most of 2016 you really need to start planning now. I have created a planning template to get you started.  Over the summer break when you have some down time is the perfect tim...
/blog/marketing-plan-for-2016
Moving from product to customer focused It is a common place to find a business all wrapped up in its product or service. Sure most of you are aware that the customer is your bread and butte...
/blog/moving-from-product-focused-to-customer-foc...
81% of people choose
brands based on what
their friends (not agencies) said Story telling is so important as consumers care about the how not just the what of your product or servic...
/blog/story-telling-is-a-key-marketing-strategy

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