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The Pedowitz Group talk about marketing evolution in a few different stages. While I agree with the first three stages I have a different take on the last stage of the evolution. While we are...
/blog/how-evolved-is-your-marketing-

"The typical marketing campaign approach is to pick a customer segment, pick a product you think these customers might like, and then cross your fingers that a tiny percentage of th...
/blog/cookie-cutter-marketing-just-doesn-t-cut-it-

Collaborate
Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open your email and they can click delete, navigate to another page o...
/blog/competitive-advantage---what-makes-you-stan...
Customer centric marketing is now becoming the new buzz word. I have been doing it for almost 20 years, but what actually is it? Is it a mindset, a business approach or system? A product centric...
/blog/what-is-customer-centric-marketing-
In a recent survey by Incite we can see the radical shift between consumers and brands. Brands are reacting to a three-fold change in their relationship with their customers. 1. Customers have m...
/blog/branding-and-customer-relationships
We believe that to do really great marketing you have to deliver brilliant customer experiences. Your employees have such a big impact on how these experiences are delivered and felt by your cus...
/blog/build-a-culture-you-can-feel
How to create a compelling value proposition is something that every small business needs to consider. It is something that all staff should be able to repeat, the salesforce uses in pitches and...
/blog/creating-a-compelling-value-proposition
Up has a great new evaluation tool on how you can discover if your site is mobile friendly. Before now it was a nice to have but as of April 21, 2015, mobile friendliness is now a key part o...
/blog/is-your-site-mobile-friendly
Why your customers buy from you and not your competitors is a key strategic marketing question that is harder to answer than ever before. The competitive landscape has changed and commoditi...
/blog/why-your-customers-choose-you-
There is no excuse for a "spray and pray" approach to marketing any more. We are becoming increasingly frustrated with a one fits all approach especially when our digital footprin...
/blog/spray-and-pray-is-no-way-to-market
Today it is hard to be a smart marketer. The landscape is so board when communicating with customers and it is easy to be ignored. To be more effective it is necessary to be relevant and persona...
/blog/segmentation-for-the-customer-benefit
WHAT
If you don't know where you are going, you might just get there I am planning the launch of my new website in March and so am going through the same planning process I do with my clie...
/blog/start-with-the-end-in-mind
In Phil Fernandez's book Revenue Disruption and CEO of Marketo, Phil espouses with abundant product information available onlinesuch as customer reviews, peer evaluations, independent a...
/blog/70--of-the-buyers-journey-is-completed-befo...
When was the last time you talked with your customers? It sounds simple but why do so many small businesses make assumptions? This book by Giff Constaple and illustrated by my fav cartoonist Tom...
/blog/talk-to-customers
How do you get good a Adwords. Try, fail, get better. Try. Set a budget.  Google Trends Good Adwords Key Word Planner Wordstream Know your customer lifetime value ...
/blog/getting-good-at-adwords

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