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|91. Marketing Scoreboard
If you are doing any sort of marketing you should be keeping a metrics checklist so you can see what is working and what isn't.
Creating a scorecard can be as easy as creating your on Ex...
|92. Small Business Festival Victoria
This week marks the start of the Small Business Festival Victoria. This is a great opportunity for those businesses that are in Victoria to leverage lots of free training events to improve your ...
|93. Talk to customers
When was the last time you talked with your customers? It sounds simple but why do so many small businesses make assumptions? This book by Giff Constaple and illustrated by my fav cartoonist Tom...
|94. The customer journey
The way we interact with customers has changed. Customers are using many ways to interact with us and others. So how do we market to them better? One way is to map the customer journey and loo...
|95. Getting good at Adwords
How do you get good a Adwords. Try, fail, get better. Try. Set a budget.
Good Adwords Key Word Planner
Know your customer lifetime value ...
|96. The buyers journey
How well do you understand your buyer's journey. Do you know how long your sales process is? Do you know how well you are increasing your brand awareness with your key prospects? How do you ...
|97. Using LinkedIn
LinkedIn is an awesome tool for businesses wanting to develop relationships with other businesses. The key to making this tool work is being authentic and only connecting with those that you cou...
|98. Why it is smart to outsource your marketing?
At one stage as a small business it was possible to do your marketing in-house, much like you might do your book-keeping and manage staff. Now SMBs are outsourcing their marketing as the landsca...
|99. Marketing more important than ever
|Last year I spent 3 months travelling around Australia working with medium sized business CEOs. They have identified that they need to invest in their marketing strategy because their current sales...
|100. Are your customers smiles guaranteed?
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ...
|101. Build a culture you can feel
We believe that to do really great marketing you have to deliver brilliant customer experiences. Your employees have such a big impact on how these experiences are delivered and felt by your cus...
|102. Strategic Service Design
Why do strategic service design?
We help companies develop more profitable customer relationships by delivering better customer experiences and by designing better customer journeys....
|103. How evolved is your marketing?
The Pedowitz Group talk about marketing evolution in a few different stages. While I agree with the first three stages I have a different take on the last stage of the evolution. While we are...
|104. Cookie cutter marketing just doesn't cut it.
"The typical marketing campaign approach is to pick a customer segment, pick a product you think these customers might like, and then cross your fingers that a tiny percentage of th...
|105. Competitive advantage - What makes you stand out?
Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open your email and they can click delete, navigate to another page o...