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If you are doing any sort of marketing you should be keeping a metrics checklist so you can see what is working and what isn't. Creating a scorecard can be as easy as creating your on Ex...
/blog/marketing-scoreboard
This week marks the start of the Small Business Festival Victoria. This is a great opportunity for those businesses that are in Victoria to leverage lots of free training events to improve your ...
/blog/small-business-festival-victoria
When was the last time you talked with your customers? It sounds simple but why do so many small businesses make assumptions? This book by Giff Constaple and illustrated by my fav cartoonist Tom...
/blog/talk-to-customers
The way we interact with customers has changed. Customers are using many ways to interact with us and others. So how do we market to them better? One way is to map the customer journey and loo...
/blog/the-customer-journey
How do you get good a Adwords. Try, fail, get better. Try. Set a budget.  Google Trends Good Adwords Key Word Planner Wordstream Know your customer lifetime value ...
/blog/getting-good-at-adwords
How well do you understand your buyer's journey. Do you know how long your sales process is? Do you know how well you are increasing your brand awareness with your key prospects? How do you ...
/blog/the-buyers-journey
LinkedIn is an awesome tool for businesses wanting to develop relationships with other businesses. The key to making this tool work is being authentic and only connecting with those that you cou...
/blog/using-linkedin
At one stage as a small business it was possible to do your marketing in-house, much like you might do your book-keeping and manage staff. Now SMBs are outsourcing their marketing as the landsca...
/blog/why-it-is-smart-to-outsource-your-marketing-
Last year I spent 3 months travelling around Australia working with medium sized business CEOs. They have identified that they need to invest in their marketing strategy because their current sales...
/blog/marketing-more-important-than-ever
Are your customers smiles guaranteed?
Fab.com have got it right.They understand me as their ideal customer and have attracted me with the design experience and their customer focus. They ...
/blog/are-your-customers-smiles-guaranteed-
We believe that to do really great marketing you have to deliver brilliant customer experiences. Your employees have such a big impact on how these experiences are delivered and felt by your cus...
/blog/build-a-culture-you-can-feel

Why do strategic service design? We help companies develop more profitable customer relationships by delivering better customer experiences and by designing better customer journeys....
/blog/strategic-service-design

The Pedowitz Group talk about marketing evolution in a few different stages. While I agree with the first three stages I have a different take on the last stage of the evolution. While we are...
/blog/how-evolved-is-your-marketing-

"The typical marketing campaign approach is to pick a customer segment, pick a product you think these customers might like, and then cross your fingers that a tiny percentage of th...
/blog/cookie-cutter-marketing-just-doesn-t-cut-it-

Collaborate
Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open your email and they can click delete, navigate to another page o...
/blog/competitive-advantage---what-makes-you-stan...

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