| 280 matches found. | Showing Page 7 of 19 |
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| 91. How evolved is your marketing? |
The Pedowitz Group talk about marketing evolution in a few different stages. While I agree with the first three stages I have a different take on the last stage of the evolution. While we are... | | /blog/how-evolved-is-your-marketing- |
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| 92. Cookie cutter marketing just doesn't cut it. |
"The typical marketing campaign approach is to pick a customer segment, pick a product you think these customers might like, and then cross your fingers that a tiny percentage of th... | | /blog/cookie-cutter-marketing-just-doesn-t-cut-it- |
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| 93. Competitive advantage - What makes you stand out? |
Collaborate
Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open your email and they can click delete, navigate to another page o... | | /blog/competitive-advantage---what-makes-you-stan... |
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| 94. What is customer centric marketing? | |
Customer centric marketing is now becoming the new buzz word. I have been doing it for almost 20 years, but what actually is it? Is it a mindset, a business approach or system? A product centric... | | /blog/what-is-customer-centric-marketing- |
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| 95. Branding and customer relationships | |
In a recent survey by Incite we can see the radical shift between consumers and brands. Brands are reacting to a three-fold change in their relationship with their customers. 1. Customers have m... | | /blog/branding-and-customer-relationships |
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| 96. Build a culture you can feel | |
We believe that to do really great marketing you have to deliver brilliant customer experiences. Your employees have such a big impact on how these experiences are delivered and felt by your cus... | | /blog/build-a-culture-you-can-feel |
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| 97. Creating a compelling Value Proposition | |
How to create a compelling value proposition is something that every small business needs to consider. It is something that all staff should be able to repeat, the salesforce uses in pitches and... | | /blog/creating-a-compelling-value-proposition |
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| 98. Is your site mobile friendly | |
Up has a great new evaluation tool on how you can discover if your site is mobile friendly.
Before now it was a nice to have but as of April 21, 2015, mobile friendliness is now a key part o... | | /blog/is-your-site-mobile-friendly |
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| 99. Why your customers choose you? | |
Why your customers buy from you and not your competitors is a key strategic marketing question that is harder to answer than ever before.
The competitive landscape has changed and commoditi... | | /blog/why-your-customers-choose-you- |
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| 100. Spray and pray is no way to market | |
There is no excuse for a "spray and pray" approach to marketing any more. We are becoming increasingly frustrated with a one fits all approach especially when our digital footprin... | | /blog/spray-and-pray-is-no-way-to-market |
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| 101. Segmentation for the customer benefit | |
Today it is hard to be a smart marketer. The landscape is so board when communicating with customers and it is easy to be ignored. To be more effective it is necessary to be relevant and persona... | | /blog/segmentation-for-the-customer-benefit |
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| 102. Start with the End in Mind | WHAT
If you don't know where you are going, you might just get there
I am planning the launch of my new website in March and so am going through the same planning process I do with my clie... | | /blog/start-with-the-end-in-mind |
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| 104. Talk to customers | |
When was the last time you talked with your customers? It sounds simple but why do so many small businesses make assumptions? This book by Giff Constaple and illustrated by my fav cartoonist Tom... | | /blog/talk-to-customers |
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| 105. Getting good at Adwords | |
How do you get good a Adwords. Try, fail, get better. Try. Set a budget.
Google Trends
Good Adwords Key Word Planner
Wordstream
Know your customer lifetime value ... | | /blog/getting-good-at-adwords |
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