brand searchWe are wasting a lot of time looking for the right image, logo etc. According to Brandtoolbox up to 30% of our time not to mention the cost of getting the branding wrong or inconsistent on documentation like tenders or proposals. It is not surprising then that many growing organisations are looking for a central online repository enabling clients, business managers,brand custodians, marketing staff, employees and vendors to manage an organisation's brand guidelines, collateral assets and marketing material 24/7.
My recommendations1. Create a style guide first so you have a consistent brand identity and library. This may contain images, logos icons, staff photos etc
2. Create a brand owner one person to be responsible for managing the brand assetsPlatium Health Care3. Create a relationship with a graphic artistic that can create marketing materials or templates, pro-formas for you.
4. Buy some design software like Adobe's inDesign to be able to create some in-house marketing materials.5. Software Management.
The are a lot of brand management systems out there and a great report on the top ones by Capterra on Top Brand Management software but here are the key functionality you want.Check WishList:marketing projects
If you have a large company over a number of sites or countries then brand toolbox.com.au or intelligencebank.com is worth looking at. For smaller companies I would try:smartimage.com or your share point with setting some restrictions over users. You could also set something up on your website with some forms for submitting artwork for workflows.
A great starting point for branding icons for social media etc isHubspot resources.
Ready to do a Style Guide. Go here.
|Tags: Brand Strategy|
Join 10,000 of your peers and
make better marketing decisions with our e-news
Who we Are
What We Do
Why We Care
Who Work With