This short skit from Utopia makes light of the process some businesses find themselves in with design.
You brand is not your logo but it can become a short cut to mean something to your customers.
Things to remember about your logo.
95% of the world's top brand's logos use one or two colors
41% of the brands use stylized type as their logo
93% are simple enough to be recognized at smaller sizes
A logo must be simple: A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
A logo must be memorable: Following closely behind the principle of simplicity is that of memorability. An effective logo design should be memorable and this is achieved by having a simple yet appropriate logo.
A logo must be enduring: An effective logo should endure the test of time. The logo should be 'future proof', meaning that it should still be effective in 10, 20, 50+ years time.
A logo must be versatile: An effective logo should be able to work across a variety of mediums and applications.
A logo must be appropriate: How you position the logo should be appropriate for its intended purpose
Source: Justcreative.com - Jason Cass
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|Tags: Marketing Strategy Brand Strategy|
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