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The customer journey

Posted by Danielle MacInnis on 19 August 2015

The way we interact with customers has changed. Customers are using many ways to interact with us and others. So how do we market to them better? One way is to map the customer journey and look for opporuntities to wow or delight them. In this download Sugar CRM talk you through how to do this.

When we do this I call it Strategic Service Design. It means intentionally mapping your customer journey with a emphasis on improving it. This is something you can do with your staff in a team meeting and on a white board.

 

For more great resources join our Strategic Marketing Portal for less than $50 a year. Insanely great value.

Author: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
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Tags: Customer Centric Marketing Content Marketing

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