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Here are over 100 ideas to fast track your marketing for your small business. Marketing Planning 1. Update or create a marketing plan for your business.
2. Revisit or start your market...
/blog/100-great-marketing-ideas
How are you listening? Being a customer centric company is critical to being relevant. Today the customer is in the driver seat and the biggest threat is becoming irrelevant. We all have the...
/blog/how-are-you-listening-to-your-customers
Recently I did a podcast with Las from Sitescore about Customer Maturity. Las has developed a great model around customer maturity but for a small business it might be a bit hard to get traction...
/blog/marketing-maturity-grids
How to create a compelling value proposition is something that every small business needs to consider. It is something that all staff should be able to repeat, the salesforce uses in pitches and...
/blog/creating-a-compelling-value-proposition
In Phil Fernandez's book Revenue Disruption and CEO of Marketo, Phil espouses with abundant product information available onlinesuch as customer reviews, peer evaluations, independent a...
/blog/70--of-the-buyers-journey-is-completed-befo...

Collaborate
Whether we like it or not customers are in the box seat. They choose to visit your website, view your ad or open your email and they can click delete, navigate to another page o...
/blog/competitive-advantage---what-makes-you-stan...
Customer centric marketing is now becoming the new buzz word. I have been doing it for almost 20 years, but what actually is it? Is it a mindset, a business approach or system? A product centric...
/blog/what-is-customer-centric-marketing-

"The typical marketing campaign approach is to pick a customer segment, pick a product you think these customers might like, and then cross your fingers that a tiny percentage of th...
/blog/cookie-cutter-marketing-just-doesn-t-cut-it-

The Pedowitz Group talk about marketing evolution in a few different stages. While I agree with the first three stages I have a different take on the last stage of the evolution. While we are...
/blog/how-evolved-is-your-marketing-
You know how sometimes the universe keeps sending you the same message? Like if you are interested in buying a new red  car all you see is red cars or if you want to be pregnant, all you se...
/blog/what-is-your-one-sentence-

Why do strategic service design? We help companies develop more profitable customer relationships by delivering better customer experiences and by designing better customer journeys....
/blog/strategic-service-design
In a recent survey by Incite we can see the radical shift between consumers and brands. Brands are reacting to a three-fold change in their relationship with their customers. 1. Customers have m...
/blog/branding-and-customer-relationships
Just as was thinking "Boy, it would be great to be able to switch between reading a book on my tablet and listening to it", Amazon developed it. Providing another reason to buy my book.Th...
/blog/evolve-to-be-customer-centric
Today it is hard to be a smart marketer. The landscape is so board when communicating with customers and it is easy to be ignored. To be more effective it is necessary to be relevant and persona...
/blog/segmentation-for-the-customer-benefit
WHAT
If you don't know where you are going, you might just get there I am planning the launch of my new website in March and so am going through the same planning process I do with my clie...
/blog/start-with-the-end-in-mind

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