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Customer case studies should be in your marketing kit bag. Your clients are looking for reasons to use you. They want to see that you do the sort of work with similar businesses. One of the ...
/blog/case-studies-as-a-marketing-asset
Marketing Videos There are some awesome video resources out there for a small business. I have collected a few that are worth knowing about. 1. David Koch website - Kochie's small ...
/blog/great-marketing-video-resources
There comes a time when your old web doesn't cut it any more and you are looking to invest in a new website. Like every business your website needs to evolve but there are some critical th...
/blog/so-your-ready-to-redesign-your-web--what-to...
Recently I did a podcast with Las from Sitescore about Customer Maturity. Las has developed a great model around customer maturity but for a small business it might be a bit hard to get traction...
/blog/marketing-maturity-grids
How are you listening? Being a customer centric company is critical to being relevant. Today the customer is in the driver seat and the biggest threat is becoming irrelevant. We all have the...
/blog/how-are-you-listening-to-your-customers
A value proposition, is a statement that succinctly outlines how your business, product or service is different from that of your competition and the value it creates for your ideal customer. It id...
/blog/how-to-write-a-value-proposition
A recent study found that the attention span of the average consumer has dropped from 12 seconds in 2000 to just 8 seconds today. Within 8 seconds we must now deliver the sort of...
/blog/you-now-have-8-seconds
"The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy. The job of marketer is more challenging t...
/blog/marketing-blueprint
At one stage as a small business it was possible to do your marketing in-house, much like you might do your book-keeping and manage staff. Now SMBs are outsourcing their marketing as the landsca...
/blog/why-it-is-smart-to-outsource-your-marketing-
Do you know what makes up a brand identity? This summary has been taken from Liquidagency a thoughtleader agency in branding. Branding is ultimately about whether someone will pay more ...
/blog/brand-basics
Last year I spent 3 months travelling around Australia working with medium sized business CEOs. They have identified that they need to invest in their marketing strategy because their current sales...
/blog/marketing-more-important-than-ever
I have just finished reading the book Connect the Experience. This book tracts the maturity level of a company based on a customer centric approach. What I really love about this book is that it...
/blog/how-mature-is-your-marketing-
The way we interact with customers has changed. Customers are using many ways to interact with us and others. So how do we market to them better? One way is to map the customer journey and loo...
/blog/the-customer-journey
Just as was thinking "Boy, it would be great to be able to switch between reading a book on my tablet and listening to it", Amazon developed it. Providing another reason to buy my book.Th...
/blog/evolve-to-be-customer-centric

Why do strategic service design? We help companies develop more profitable customer relationships by delivering better customer experiences and by designing better customer journeys....
/blog/strategic-service-design

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