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| 76. The best web audit tool | |
I have used most of the SEO web audit tools now and I think I have the best one! Sick of not knowing what is working and what isn't. Let me do a web audit for you.
... | | /blog/the-best-web-audit-tool |
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| 77. Maximising customer value | |
Feedback from your customers is critical for small businesses. The more you understand your customers, the more successful you will be. Services we provide help you do this include:
1. ... | | /blog/maximising-customer-value |
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| 78. Is your customer at the centre of your business? | |
Currently I am reading a number of books on customer centricity and the latest is Outside In from the forester researchers Kerry Bodine and Harley Manning. Their research has outlined that we ar... | | /blog/is-your-customer-at-the-centre-of-your-busi... |
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| 79. Why you need to blog | |
Blogging is so important for small businesses!
So why do you need to blog?
1.Search engines like information. Google is always looking for new information as well as content which e... | | /blog/why-you-need-to-blog |
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| 80. Tools to manage reviews | |
Management of reviews is becoming increasingly important. I have found some great tools that can assist in the management, reporting and sharing of reviews.
1. Grade.Us
2. Fre... | | /blog/tools-to-manage-reviews |
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| 81. Inbound Marketing Strategy | | Inbound marketing is a relatively new technique that makes it possible to utilize modern Internet technologies to generate new leads and drive sales. Read this Inbound Marketing Action Plan to... | | /blog/inbound-marketing-strategy |
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| 82. Content trends | |
The major differentiator for entertainment industries is not the casual user , but the passionately engaged fan. Netflix is reportedly spending $6 billion, yes billion on content thi... | | /blog/content-trends |
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| 83. Why position your company to a narrow audience? | |
Do you understand the benefits of specialising?
"Owning a word in the mind" is actually a more elegant way of saying that positioning is the process of gaining a leadership positio... | | /blog/why-position-your-company-to-a-narrow-audie... |
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| 85. Marketing Apps for Small Business | |
I have been collecting the best marketing apps for sometime now. These are cheap and often free apps that let small business compete with the big guys! I have updated it for 2017. Enjoy!
&nb... | | /blog/marketing-apps-for-small-business |
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| 86. Small Business TV resources | |
For small businesses looking to learn in a visual way, there are a couple of good TV shows that I have found that give great case studies and examples we can call learn from.
1. S... | | /blog/small-business-tv-resources |
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| 87. Checklist for hiring a marketing consultant | |
The most successful marketers measure what they do and they know how the marketing activities are impacting the revenue. They not only get leads into the funnel, they nurture them through ... | | /blog/checklist-for-hiring-a-marketing-consultant |
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| 88. Creating a customer centric culture | |
Below is an interview I did with Tristan White on how to create a customer-centric Culture. He has a great website with lots of great information including a culture checklist.
... | | /blog/creating-a-customer-centric-culture |
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| 89. Marketing Scoreboard | |
If you are doing any sort of marketing you should be keeping a metrics checklist so you can see what is working and what isn't.
Creating a scorecard can be as easy as creating your on Ex... | | /blog/marketing-scoreboard |
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| 90. How to write a value proposition | | A value proposition, is a statement that succinctly outlines how your business, product or service is different from that of your competition and the value it creates for your ideal customer. It id... | | /blog/how-to-write-a-value-proposition |
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