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|76. How Mobile is Changing Customer Touch Points
Customer Touch points and catching consumers during their day to day activities is what we all strive to achieve as marketers.This scene has dramatically changed even over the last 18 mtonhs. Th...
|77. So, what is your one sentence?
You know how sometimes the universe keeps sending you the same message? Like if you are interested in buying a new red car all you see is red cars or if you want to be pregnant,...
|79. Goals for digital marketing 2016
Squiz have done a great research project on 645 marketing and IT professionals see the future of digital in 2016.
As the marketing technology landscape evolves so is the opportunity for le...
|80. Strategic Service Design in 2018
Designing the customer journey
In 2017 there has been a lot of buzz about customer experience. My prediction is that Customer Service Design or what I call Strategic Service Design will star...
|81. Case Studies as a Marketing Asset
Customer case studies should be in your marketing kit bag.
Your clients are looking for reasons to use you. They want to see that you do the sort of work with similar businesses. One of the ...
|82. Marketing Blueprint
"The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology and strategy. The job of marketer is more challenging t...
|83. You now have 8 seconds
A recent study found that the attention span of the average consumer has dropped from 12 seconds in 2000 to just 8 seconds today.
Within 8 seconds we must now deliver the sort of...
|84. How to write a value proposition
|A value proposition, is a statement that succinctly outlines how your business, product or service is different from that of your competition and the value it creates for your ideal customer. It id...
|85. How are you listening to your customers
How are you listening?
Being a customer centric company is critical to being relevant. Today the customer is in the driver seat and the biggest threat is becoming irrelevant. We all have the...
|86. Marketing Maturity Grids
Recently I did a podcast with Las from Sitescore about Customer Maturity. Las has developed a great model around customer maturity but for a small business it might be a bit hard to get traction...
|87. So your ready to redesign your web? What to look for.
There comes a time when your old web doesn't cut it any more and you are looking to invest in a new website. Like every business your website needs to evolve but there are some critical th...
|88. Great marketing video resources
There are some awesome video resources out there for a small business. I have collected a few that are worth knowing about.
1. David Koch website - Kochie's small ...
|89. Your logo
This short skit from Utopia makes light of the process some businesses find themselves in with design.
You brand is not your logo but it can become a short cut to mean something to ...
|90. Brand Basics
Do you know what makes up a brand identity?
This summary has been taken from Liquidagency a thoughtleader agency in branding. Branding is ultimately about whether someone will pay more ...