Home >  Blog >  You now have 8 seconds

You now have 8 seconds

Posted by Danielle MacInnis on 22 June 2015

A recent study found that the attention span of the average consumer has dropped from 12 seconds in 2000 to just 8 seconds today.

Within 8 seconds we must now deliver the sort of relevance, value and engagement or loose the customer's attention.

Language. The first thing the customer sees. Are you using language that they understand that talks to their needs? If not there gone.

Channel. Are you using the channels of communication that your customers use? Remember customers are erractic and so you need a multichannel approach.

Relevancy. You need to capture data to personalise your communications. Full Stop.

Personaisation. Now it is all about personalising the journey your customer has with you. "spray and pray" is not effective marketing."

Experience. 89% began doing business with your competitor due to a poor experience.

Incentive. Give me a reason, a why to continue engaging with you - trial, offer, information.

Reputation. Who else that I care about thinks your great?

Knowledge. Show me you have the answers.

Download this study by SDL

Author: Danielle MacInnis
About: Dan is a customer centric marketer and the owner of MacInnis Marketing a company that creates sales and marketing systems to attract customers and employees to companies that they love.
Connect via: Twitter Google+ LinkedIn
Tags: Content Marketing Marketing Strategy

Post comment


Latest News

Why customer experience is so important for b2b

May 17 2018
Customer experience or UX is so important for b2b business because so many of us are getting i...

50 key features for great website

May 01 2018
This infographic by 99MediaLab provides a comprehensive list of 50 must-haves (and have-nots) ...

Subscribe to E-News

Join 10,000 of your peers and
make better marketing decisions with our e-news

What Our Clients Say

Danielle has a broad knowledge of marketing, an...

Ben Gooden, Managing Director, Citygreen

Our Clients



Who we Are


What We Do


Why We Care


Who Work With

Knowledge Portal



Tell a FriendPrintBookmark SiteHome