| 357 matches found. | Showing Page 5 of 24 |
|
| 61. Creating a customer centric culture | |
Below is an interview I did with Tristan White on how to create a customer-centric Culture. He has a great website with lots of great information including a culture checklist.
... | | /blog/creating-a-customer-centric-culture |
|
| 62. How b2b customers consume content | |
Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces en... | | /blog/how-b2b-customers-consume-content |
|
| 63. Customer Journey Mapping Research | | Customer Journey Mapping is a Must
McKinsey have just released some interesting research about those companies that do customer journey mapping. Customer journey mapping is a discipline that allow... | | /blog/customer-journey-mapping-research |
|
|
| 65. Strategic Service Design in 2018 | |
Designing the customer journey
In 2017 there has been a lot of buzz about customer experience. My prediction is that Customer Service Design or what I call Strategic Service Design will star... | | /blog/strategic-service-design-in-2018 |
|
| 66. Where does web traffic come from? | |
Web traffic is something we all strive for. It means your business is being seen. However more important than the traffic is who is visiting and are they the ideal target customers.
Ho... | | /blog/where-does-web-traffic-come-from- |
|
| 67. How Mobile is Changing Customer Touch Points | |
Customer Touch points and catching consumers during their day to day activities is what we all strive to achieve as marketers.This scene has dramatically changed even over the last 18 mtonhs. Th... | | /blog/how-mobile-is-changing-customer-touch-points |
|
| 68. Tools to manage reviews | |
Management of reviews is becoming increasingly important. I have found some great tools that can assist in the management, reporting and sharing of reviews.
1. Grade.Us
2. Fre... | | /blog/tools-to-manage-reviews |
|
| 69. So, what is your one sentence? | |
You know how sometimes the universe keeps sending you the same message? Like if you are interested in buying a new red car all you see is red cars or if you want to be pregnant,... | | /blog/so--what-is-your-one-sentence- |
|
| 70. Zero moments of truth | |
It is now possible to be hyper targetted. The customer journey has changed. This video explains it so well. How we show up at the right time. to the right person, with the right message.
&nb... | | /blog/zero-moments-of-truth |
|
|
| 72. You Tube Update | |
New Nielsen findings on digital content shows that You Tube's influence continues to grow.
You Tube is 12 years old. I know hard to believe.
Looking at the new social media landsca... | | /blog/you-tube-update |
|
| 73. What's your mission? | |
CEO of Wholefoods, John Mackey new book Capitalism's moral code, he questions that the purpose of business is just to make money. He states that we should be thinking about business different... | | /blog/what-s-your-mission- |
|
| 74. The best web audit tool | |
I have used most of the SEO web audit tools now and I think I have the best one! Sick of not knowing what is working and what isn't. Let me do a web audit for you.
... | | /blog/the-best-web-audit-tool |
|
| 75. Is your customer at the centre of your business? | |
Currently I am reading a number of books on customer centricity and the latest is Outside In from the forester researchers Kerry Bodine and Harley Manning. Their research has outlined that we ar... | | /blog/is-your-customer-at-the-centre-of-your-busi... |
|
|
|
