| 355 matches found. | Showing Page 5 of 24 |
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| 61. Why customer experience is so important for b2b | |
Customer experience or UX is so important for b2b business because so many of us are getting it wrong.
Where does the customer experience responsibility lie? This is the problem. It is every... | | /blog/why-customer-experience-is-so-important-for... |
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| 62. Creating a customer centric culture | |
Below is an interview I did with Tristan White on how to create a customer-centric Culture. He has a great website with lots of great information including a culture checklist.
... | | /blog/creating-a-customer-centric-culture |
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| 63. How b2b customers consume content | |
Content is the key to informed purchase decisions, but B2B marketing often gets content delivery wrong. The buyer's journey is devoid of personalization, riddled with dead ends, and forces en... | | /blog/how-b2b-customers-consume-content |
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| 64. Customer Journey Mapping Research | | Customer Journey Mapping is a Must
McKinsey have just released some interesting research about those companies that do customer journey mapping. Customer journey mapping is a discipline that allow... | | /blog/customer-journey-mapping-research |
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| 65. Marketing Plan 2018 | |
As 2018 fast approaches how many of you are planning for 2018? I imagine most are struggling just to make it through until Christmas. I understand totally. I have a few tips to assist you from... | | /blog/marketing-plan-2018 |
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| 66. What you need to know about SEO for B2B and B2C companies | |
A whopping 93% of all online experiences begin with search engines.
That's reason enough for companies to pay attention to their SEO. Search engines can be an excellent resource for driv... | | /blog/what-you-need-to-know-about-seo-for-b2b-and... |
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| 67. Personal Branding: Do you know your core value proposition? | |
The other day a work colleague asked me for some feedback on their personal value proposition or personal brand. It struck me as a really good idea. Just like a corporate brand it is what others... | | /blog/personal-branding--do-you-know-your-core-va... |
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| 68. Why you need to blog | |
Blogging is so important for small businesses!
So why do you need to blog?
1.Search engines like information. Google is always looking for new information as well as content which e... | | /blog/why-you-need-to-blog |
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| 69. How Mobile is Changing Customer Touch Points | |
Customer Touch points and catching consumers during their day to day activities is what we all strive to achieve as marketers.This scene has dramatically changed even over the last 18 mtonhs. Th... | | /blog/how-mobile-is-changing-customer-touch-points |
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| 70. So, what is your one sentence? | |
You know how sometimes the universe keeps sending you the same message? Like if you are interested in buying a new red car all you see is red cars or if you want to be pregnant,... | | /blog/so--what-is-your-one-sentence- |
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| 71. Zero moments of truth | |
It is now possible to be hyper targetted. The customer journey has changed. This video explains it so well. How we show up at the right time. to the right person, with the right message.
&nb... | | /blog/zero-moments-of-truth |
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| 73. You Tube Update | |
New Nielsen findings on digital content shows that You Tube's influence continues to grow.
You Tube is 12 years old. I know hard to believe.
Looking at the new social media landsca... | | /blog/you-tube-update |
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| 74. What's your mission? | |
CEO of Wholefoods, John Mackey new book Capitalism's moral code, he questions that the purpose of business is just to make money. He states that we should be thinking about business different... | | /blog/what-s-your-mission- |
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| 75. The best web audit tool | |
I have used most of the SEO web audit tools now and I think I have the best one! Sick of not knowing what is working and what isn't. Let me do a web audit for you.
... | | /blog/the-best-web-audit-tool |
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